10 Ways Dentists Can Improve Their Local SEO Search Rankings On Google

Google is the most popular search engine on the whole internet, and if you’ve got a query about literally anything, this is where you will find the answers. 

When it comes to finding dental practices or even booking a doctor’s appointment, over 50% of potential patients will go to google to find the right practices. 

The issue is because there are so many dental practices in even local areas, it can be really difficult for your dental practice to appear high on Google search pages.

When they do not appear high and on the first page, you are less likely to get much exposure or patients. 

This is where Local SEO comes in. If you’re confused about what that is, don’t worry!

We’ll be going over exactly what Local SEO is, how it can help your dental practice and ten ways you can improve your local SEO Search rankings, specifically on Google. So let’s get started! 

What Is Local SEO? 

Before we even get into the list, you need to know what Local SEO is.

In basic terms, Local SEO is a type of Search Engine Optimization that helps your website appear and rank higher in the search results, especially in location-specific searches. 

Many potential patients will head to Google and type in “dentists near me” or “dentists in Los Angeles” when looking for a dental practice.

Once they hit the search button, the search engines will use the user’s IP Address or geolocation to help them connect with nearby and relevant dental businesses and practices. 

When your Local SEO is good, it will drastically improve the likelihood of these potential patients finding your specific practice above any others in the area. You ideally want to be as high up on the search results as possible. 

Most people only bother with the first 3 to 4 links on the results page, so ideally, you want to ensure you rank here. Lower-ranking positions tend to get overlooked completely, which isn’t good for your business. 

10 Ways Dentists Can Improve Their Local SEO Search Rankings

If you are pulling your hair out trying to work out how you can rank higher in your local SEO search rankings, then don’t worry!

We’ve put together a list of ten ways to improve these local search rankings and ensure that more potential patients are coming across your website. 

If you follow these methods and take the advice, you’ll see results in no time. So let’s jump straight into the list! 

1. Focus On Keyword Research

A big part of ranking higher on the search results pages is to have stellar keyword research. Keywords help you to optimize your website so it will appear higher in Google search results. 

Local keywords are slightly different from normal keywords because they are marked by their location. Typical local keywords include things like “dentists near me” or “dental practices in Los Angeles”. 

If you want to work out what the best local keywords are, you need to step out of your own mind and put yourself in the minds of your potential patients.

You need to think about what sort of words and language they are using when they are searching for a dental practice, and you need to work out what they are thinking. 

A helpful method to work these things out is to brainstorm and create a physical list. Once you have created this list, pick the keywords you think are most relevant and use them.

You can also use keyword tools online that will show you what keywords your competitors are ranking for. Looking at your competitor’s keyword rankings will help you determine what local keywords you need to focus on for your dental practice. 

2. Google Business Profile

Google Business Profile is a tool provided by Google that allows small businesses to gain exposure and showcase their products or services to the right audience. 

It will offer you plenty of tools that will help you optimize your business’s listing, and all the information included in the listing will be accurate and descriptive, so your potential patients will know everything about your practice in a straightforward way. 

Make sure you add a link to appointment booking on your Google Business Profile, as it can help in increasing the number of appointments being booked and help your overall reach.  

For you to get the benefits of Local SEO and normal SEO, you need to make sure your practice is listed on Google Business Profile. 

On occasion, Google will automatically create a listing of your business on Google Business Profile. If that happens, you will need to verify and claim that particular listing and ensure all the information is up-to-date and accurate.

If any information on the Google Business Profile is inaccurate, this can make your potential patients less likely to trust your practice. 

3. Contact Details And Office Hours

The main reason people search for dental practices on Google is that they usually look for the telephone number, physical address, and of course, the opening and closing hours of the dental practice. 

Not only do you need to make sure all of your contact information and office hours are listed, but you also need to ensure that all of that information is 100% accurate.

There’s nothing worse from the patient’s perspective when you check to see the opening times and they are entirely wrong. 

Imagine if your practice was listed as open 7 am-8 pm, but it was actually 9 am-5 pm. This can be incredibly frustrating for the potential patients and in some cases, it can lead to a bad review, which will reflect badly on your practice. 

The same can be said for putting up the wrong number or address. If your details aren’t consistent and easily accessible online, why would any potential patients trust the practice?

And any bad reviews that they do leave will affect your overall search ranking. 

It’s in your best interest to regularly review and check your contact details and listed office hours to avoid any headaches in the future. 

4. Google Business Profile Calls And Messages

Another great feature that Google Business Profile offers is Calls and Messages. It allows you to receive direct calls and messages straight from Google searches. 

If you do opt to use this feature, you need to make sure that you always have at least one or two people on standby to answer these calls.

There’s nothing more frustrating than trying to get through to a dental practice and waiting on the phone for hours. 

If you keep these contact lines open, you’re less likely to receive negative reviews, and you’re less likely to damage your reputation online.

If you keep your potential patients happy, this will help the overall search ranking of your dental practice and drastically reduce the risk of leaving bad reviews on your website. 

5. Local Reviews

Let’s take a little look at local reviews and how they can help your practice rank better on the search engines. 

It should be noted and remembered that at least 98% of people searching for dental practices will read any local reviews left on your website.

Your potential patients do this because they want to make sure they will have a positive experience at your practice and they want to ensure that your practice doesn’t have a bad reputation. 

It can be quite tough to get a large sum of online reviews. Still, as long as you ensure your information is reliable, you provide a positive experience for your patients when they come to your practice. You treat them respectfully, and you’re more likely to get better reviews overall. 

6. Multiple Professional Listings At One Address

If your dental practice is located within a building that houses lots of other businesses, this can be a bit of a pain when you’re trying to list your address for potential patients to find. 

However, Google can solve this problem for you. They allow you to share an address with which you already have a shared location, and it will still have its own Google Business Profile page, so it will be easy to find and retain its individuality. 

You will want to make use of this feature on GBP because having your own page, even if you share an address, will help you rank higher on the search result pages. 

7. Local Link Building

Another great way you can rank higher on the search engines is by working on your local link building. A specific way to optimize your link building is by making use of backlinks. 

Backlinks are basically your website’s URL being placed on other websites. Google loves websites that have a high volume of backlinks and you’re more likely to rank higher if you have more backlinks yourself. 

You will have to contact other local businesses to find a way to be featured on their website and vice versa, but it definitely can be done, and the benefits are worth it. 

8. Local Landing Pages

Local Landing Pages are web pages that are specifically designed to attract customers and clients in a local setting or market, which also use location-specific SEO.

Any content you have on these local landing pages should be specific to the geographical area of the business. 

Local landing pages are great for SEO search rankings because they help with keyword research and work as the secondary line of communication for you and your potential patients.

You can go into more detailed information regarding specific keywords and it just overall helps your SEO search ranking. 

9. Health And Safety

Adding health and safety attributes to your actual website and your Google Business Profile page can actually drastically improve your SEO search rankings. 

Make sure you list things like staff safety precautions, mask requirements, and if your patients need to book an appointment before they arrive at the dental practice.

Heath and Safety attributes are really a chance for you to add extra important information that your patients need to know, which can help to avoid confusion or issues when people arrive at your practice. 

10. Google Posts

And finally, give Google Posts a look if you haven’t already. It allows you to display up to ten of your most recent posts, which is a great place to list offers, announcements, and other key information points that will help answer any questions from potential patients. 

Google Posts do have a 1500-character limit and only a few words will be visible before you have to click on them, so make sure you have a good strategy in place for these posts. 

Why Should Dentists Even Consider Their Local SEO Search Rankings

The internet is the main place everyone and anyone goes when they are searching for a specific answer to a query. You might think that if a patient needs to find your dental practice, they will ring it up.

However, they are more likely to search for it on the internet, especially if they are looking for a new dental practice and they don’t know your practice’s contact details. 

You should consider your Local SEO Search Rankings because it means your specific dental practice will appear higher on the search engine when these queries are being typed in.

If you want more people to come to your dental practice, you need to make sure that your Local SEO Search Rankings are in order, and this is why the ways we have listed are so important. 

As long as you take the advice of the 10 ways we have listed, you can make sure that you rank highly in your Local SEO Search Rankings, and then you will see that more people are using your dental practice. 


If you use these tips and tricks that Google has to offer, you will see a drastic improvement in your local SEO search rankings in absolutely no time at all. 

And remember, keep your information accurate and completely up to date to avoid confusion with potential patients.