9 Tips For Marketing Dental Implants To Your Patients

9 Tips For Marketing Dental Implants To Your Patients

Did you know that the invention of dental implants can be traced as far back as 600 AD?

Historians have found evidence that the ancient Mayan civilizations of South America actually practised a crude form of dentistry.

9 Tips For Marketing Dental Implants To Your Patients

It is reported that they used broken shells as replacements for certain teeth, making them one of the first cultures to create replacement teeth.

Modern dental implants are far more sophisticated, yet despite being one of the most important inventions in modern dentistry, some still don’t know what they are.

As such, several of your patients may need these treatments yet aren’t receiving them.

If you want to change this, you should look into appropriate marketing for dental implants.

This will make more of your patients aware of this procedure and potentially more willing to book appointments to receive it. This guide will share a few tips on how to market dental implants to your patients.

The Best Approach For Marketing Dental Implants

Dental implants are exceptionally popular with older demographics, which may give you some reservations about using online marketing strategies.

However, despite older people generally having a lower tech literacy, studies have shown that online marketing campaigns can still be very effective.

It is estimated that over 90% of Americans are online and will often research products and services on the internet before choosing them.

As such, whichever approach you take when marketing dental implants to your patients, it will be a good idea to incorporate online elements wherever possible.

In the following sections, we will include some methods and tactics you can use to market dental implants to your patients.

Know Your Audience

As we said above, dental implants are most popular among older demographics, but this isn’t always the case.

The first step of any successful marketing enterprise is knowing your target audience and how to reach them.

As such, you should aim to get a good idea of the type of person who comes to your practice needing dental implants. Initially, you will need to identify who your patients are geographically.

Unless you are the only dentist for miles around, then it is likely that your practice will compete with others in your local area.

As such, when trying to identify your target audience, you need to know roughly where they live and who they are.

You should examine your records and look at the addresses of your patients to get a rough idea of your catchment area.

Once you know where your patients are coming from, you can determine what kind of person needs dental implants the most.

You should collect information about your target demographics by researching online and using your existing patients.

Analyze which patients come to you more frequently to request dental implants and who were not aware of treatment but needed it.

If all your patient data is stored digitally, as it should be, you can easily use programs like Excel to generate reports that organize and compile this data.

You can use these reports to evaluate the average age of your patients quickly, how far they travel to visit your clinic, and how many years they have seen you.

You can also figure out the frequency of certain procedures and treatments over others. This will allow you to see the demand amongst your patients for dental implants.

Knowing all these statistics about your patients is essential for building a marketing campaign targeting the right people.

It might sound like boring work, mostly because it is, but if you don’t, you risk wasting money on marketing that isn’t drawing in as many patients as possible.

In order for any marketing campaign to be successful, you need to put yourself in the shoes of your patients, but what is the best way to do that?

Creating Personas Of Your Patients

A great way to try and understand your patients better and put yourself in their shoes to create marketing personas. A patient persona is an imaginary profile that represents your ideal patient.

It helps you to get a clearer idea of who you want to target with your advertisements, so you can tailor them to fit this demographic.

Creating a person isn’t difficult, and it can help you better understand the tone you want to use for your marketing.

First, you must ask yourself what type of person wants or needs a dental implant.

Here are a few common demographics you might come up with when answering this question.

  • Older people who have lost several teeth,
  • Athletes or people involved in accidents that involved tooth loss.
  • Adults with underlying conditions that have led to tooth decay and loss.

Once done, you should make a simplistic profile for each patient to identify possible interests, hobbies, and demeanours.

You want to consider the personality type of these patients, what area they work in, and any potential likes and dislikes. The idea isn’t to stereotype but to identify one or more ideal patients that you can tailor your marketing.

As you can see, creating several patient personas is a good idea, so you can target more than one demographic with your marketing material.

Once you have built up your personas, you need to ask yourself why they would want dental implants and what is currently stopping them from getting them.

Finding the answers to these questions will help you to make your marketing material specific and highly effective.

Use Social Media

Now that you have a good idea of the target audience you want your marketing to appeal to, it is time to start thinking about how you will reach them.

Social media is a valuable tool for any marketing since it allows you to reach several types of people from the same platform.

As such, you will need to take the target demographics you figured out in the last section and ask yourself what social media platform they are likely to use.

This will help you to discover which platforms are worth posting your ads on and which ones you can safely disregard.

Launching your marketing campaign on more than one platform initially is a good idea so that you can cast the widest net possible.

You need to make sure you don’t go too far, as otherwise, you may end up with too many accounts, and some of them become inactive.

Inactive accounts won’t help your marketing campaign and may work to harm it in the long run.

Once you have been running your marketing campaign for long enough, you can deactivate any accounts that don’t gain much traction to focus on the more effective ones.

Automate Your Posts

Your social media accounts need to post regularly if you want them to be as successful as possible.

However, this shouldn’t come at the expense of your practice, and as a dentist, you are likely too busy to spend time manually posting to all of your accounts.

This is why it is so important to automate your posts. You can do this in several ways, such as downloading a social media manager that will post for you.

Alternatively, you could consider hiring a social media expert to run your accounts for you and help you to get everything set up.

Either way, you will be able to automate your posts so that your accounts will run themselves while you focus on treating your patients.

You can set your social media to post hourly, daily or weekly.

We recommend posting three to four times a day to avoid spamming your target audience while creating a lot of engagement.

Respond To Comments

One of the essential things for a successful social media marketing strategy is to create engagement. One of the best ways to do this is to respond to the comments left by your followers.

Interacting with the people who follow your accounts is a great way to make your marketing more personalized.

Advertisements and promotions are generally better received when people perceive that an actual human is behind them.

Regularly Check Your Posts

In order to make sure your social media campaign is doing as well as it possibly can, it will help to know which pots are resonating with your audience.

To do this, you should make sure that you regularly check the status of your posts, so you can see which ones are successful and which ones are not.

This will help you to double down on the good posts while cutting back on the ones that aren’t working.

Attract People To Your Website

Your social media posts should link back to your website wherever possible.

This will help you to drive more traffic through your site, which is good for your business. It is also likely that your website will offer options for booking appointments at your practice.

As such, the more people visiting your site, the more appointments you will get, and the better your profit margin. This is why it is a great idea to always put a link to your website at the end of every post you can.

Doing this will make sure that anyone who is influenced by your advert will know where to go if they want to get dental implants.

Improve Your Posts By Trial And Error

After a few weeks of running your social media campaign, you should have a pretty good idea of which posts are doing well and which are failing to resonate with your audience.

With this knowledge, you should aim to make more posts that are similar to your successful ones while avoiding posts that didn’t do as well.

Following this practice will help you to continually improve your marketing strategy so it is always improving.

As such, you will see a greater return on investment and higher profits, which will help to compensate for the money you need to spend on marketing.

Content Marketing

Tips For Marketing Dental Implants To Your Patients (1)

As well as adverts and other common forms of promotional material, you should aim to generate some content about the benefits of dental implants.

Content marketing is highly effective since it helps your patients understand the benefits of this treatment. It is also more subtle since, on the surface, it doesn’t look like a regular advertisement.

Patients are less likely to feel pressured by it, making persuasion easier. Here are a few of the different types of content marketing you can try.

Blogs

If your website doesn’t already have a blog, then you are missing out. Blogs are a great way to interact with your patients and offer helpful information from your website.

It has been proven that many customers trust blogs more than other forms of advertising.

This is because they come across as being authoritative since a blog would only presumably be written by someone with interest in the subject.

Adding a blog to your website is a great way to offer accurate information to your patients about the benefits of dental implants.

The great part about content marketing is that it can help you to reach more people through clever use of SEO.

When implemented correctly, search engine optimization can make your blog content flag up in google’s search results even when people aren’t searching for your practice specifically.

This will help to get your name out there to attract more patients from audiences you can’t normally reach.

Videos & Images

Blogs are one of the most effective and popular methods of content marketing, but there are other forms of content you can use as well.

Which type you pick will often be determined by the type of audience you are targeting.

Short informational videos are a great way to interact with potential patients, but they often work best among younger audiences.

They also take a bit more effort to produce than a blog, and you will need to find someone with video editing skills.

Remember, often, the only thing stopping a patient from getting dental implants is that they don’t know about the option to do so.

This is why the content you create should have an educational tone that sounds authoritative and trustworthy.

Videos are a great way to convey educational information since you can back up your points with images and other learning tools. You can also include educational images and infographics on your website.

Visual aids can be included alongside blog posts or by themselves to give accurate information that is easy to understand.

Case Studies & Patient Testimonials

One of the best ways to market dental implants is to share stories from your patients who have already received them.

Sharing success stories and patient testimonials is a great way to display the benefits of receiving dental implants.

The best part is they can often include positive aspects of your practice that patients want to praise. This helps you to promote not only dental implants but also your practice as a whole

The Three Rules Of Content Marketing

For all of the above content marketing methods, you should observe three main rules. Firstly, you should always include a call to action at the end of your blog posts or videos.

This is simply a statement that encourages patients to seek treatment or book an appointment with your dental practice.

Calls to action have been proven to increase conversion rates and make marketing campaigns more effective.

The second rule is to post consistently regularly. Any online marketing scheme is much more effective if it is consistent and ongoing.

You should create a schedule for publishing posts, videos or blog entries to build a consistent routine.

Not only does this mean that you are constantly attracting new patients, but it also makes your business seem more professional.

Finally, it is important to put a face to the name. This could be in the form of a picture at the bottom of your blog posts, accompanied by a brief bio to show who you are.

You could also create separate blog posts about yourself and your staff so patients have the opportunity to get to know you better.

Doing this will make your content seem more personal and will also lend it a sense of authority since the reader will be able to see you are a practising dentist.

Use Paid Ads

Pay per click (PPC) ads may seem spammy, but they are a very effective and profitable form of marketing when used correctly.

Some studies have shown that it is possible to double your investments with paid ads, although you need to make sure they fit a few criteria.

Firstly, your ads will need to be even more targeted than other forms of marketing. They need to be aimed at very specific demographics and tailored to appeal to them.

Your ads also need to make use of certain keywords and phrases, so they can convey vital information in a manner that is concise and understandable.

Any paid ad you implement on your website should always conclude with a call to action, as we discussed above.

This generates a sense of urgency that compels viewers to click if they need a dental implant. The call to action should be visible so your patients don’t have to scroll to find it.

Finally, you should ensure that all PPC ads lead to a relevant landing page on your practice’s website.

The landing page should use certain words used in the ad to show patients that they have come to the right place and have not been rerouted.

Direct Mail Marketing

While it may seem archaic, sending promotional or marketing material to your patients through the mail can be very effective.

This helps you reach demographics who don’t use the internet frequently and are difficult to attract with online methods.

Some studies have found that marketing materials sent in the post got a higher response rate than those sent out via email.

Once again, you need to consider your target demographic carefully when sending out flyers and ads in the post.

You should make any material you send visually dynamic so that it catches the eye and compels your audience to read. Where appropriate, you can even customize your marketing material for specific patients.

It helps to use images and infographics wherever you can, as these are visually striking and great for getting the point across.

Your promotional material must also look authoritative and professional so it isn’t considered spam.

It is also essential to use codes, so you can track who has responded to your postal marketing and who hasn’t. This will allow you to improve your campaign and target the right areas where it is most likely to be successful.

One of the best things about direct mail marketing is that it doesn’t put too much pressure on potential patients. Once they have seen it, they are free to think about things and consider their options, with your practice being at the top of their minds.

Show The Effects Of Implants In Your Marketing Material

One of the best things you can do when trying to market dental implants to your patients is to show the effects that they can have.

Case studies and patient testimonials are one method we have already covered of doing this, but there are other ways as well.

One of the best tricks you can use to show the benefits of dental implants is using before and after pictures.

These images show your patient’s teeth before and after receiving dental implants. This allows potential patients to see the results they could gain from dental implants.

It helps to have a few different before and after pictures, so you can showcase various conditions and show how they can be radically improved by implants.

One thing that people with missing teeth often think about is their smile.

With an incomplete row of teeth, it is easy to feel insecure about your smile, and before and after pictures can help to provide a solution.

A picture of a smile before and after dental implants will show your patients the results of getting them in a way that is far more appealing than dry medical terminology.

Naturally, when using any images that you have gathered from your patients, make sure to seek their consent before showing pictures of their teeth.

Offer Financing Options

One thing that can stop people from seeking dental care is not having enough money to pay for treatment.

Health insurance is expensive and often doesn’t even include dental care, making it difficult for low-income people to look after their teeth.

One way to increase the number of patients coming to your practice for dental implants is to offer financing options.

If patients know there are ways that they can get help with affording their implants, they are more likely to sign up for an appointment.

Providing the option to pay for treatment by card, or offering payment plans, are both great solutions for helping uninsured patients. It is important to not only offer these solutions but to advertise them as well.

You should make financing options a central part of your marketing strategy so that anyone who sees your ads knows about them.

Place Marketing Materials In Your Practice

The waiting room and offices in your practice are excellent places to inform patients about the benefits of dental implants.

Often while waiting for an appointment, it is natural to look around you and read anything that is hanging up in the waiting room.

As such, ads in your office will work very well since they have a captive audience who will be more likely to read them.

When putting promotional material in your practice or waiting rooms, it is a good idea to make them as educational as possible.

Showing before and after pictures, as we just discussed, or providing patient testimonials are very effective.

Remember to include a call to action at the bottom of any poster or infographic. This can often be as simple as writing, “if you think you could benefit from dental implants, talk to your dentist today”.

Keep Improving And Tracking Your Marketing Success

The key to a successful marketing campaign is never to stop looking for ways to improve and reach a wider audience. You should constantly look for ways to fine-tune your marketing materials to work as efficiently as possible.

This is a continuous process since trends and people are always changing, meaning something that worked one year may quickly become outdated.

Track Your Ads

You should take the chance to regularly evaluate your various marketing campaigns.

You should look at how much engagement they generate, as well as how many patients have been influenced by them.

One way to gauge this is to include surveys when signing up for appointments, asking how patients heard about your practice.

This can help you to tell which marketing materials are working well and which ones are less successful.

Another good method for tracking the success of your marketing efforts is to use Google Analytics or social media management tools.

These tools can see how many people have clicked or even been exposed to your ads.

You can track how many people moved onto your webpage to book an appointment because of the ad.

Utilizing management tools will help massively with seeing which marketing materials are resonating with your audience and which ones are not.

Use Your Data

Once you have this information, you can start rolling back any campaigns that aren’t doing well and doubling down on the ones that are working.

You can use comments or responses left by patients on your posts to inspire future posts or pieces of content.

For instance, if you see many people asking how long dental implants can be expected to last, you could write a piece on your blog providing an answer.

You can also answer any question and comment on your personal account.

This is a great way to provide more information to your potential patients and give the impression that you are friendly and approachable.

Consider Using A Dental Marketing Company

All of the above tips will help you to craft a successful marketing campaign. However, you may be concerned that you don’t have the time to do all of this by yourself while also running a dental practice.

If you are concerned about marketing efforts taking too much time out of your day, you can work with a dental marketing company.

These businesses will help you to plan, build and implement a successful marketing campaign while you focus on treating your patients.

Conclusion

Dental implants are one of the most significant technological advancements in the history of dentistry.

Thankfully, they are no longer made from shells and are now built from durable titanium for maximum durability.

Many of your patients could likely see big improvements in their quality of life from receiving dental implants. The issue is that many of these patients may not know that they need implants at all.

This is why it is so important to have an effective marketing scheme to make your patients aware of the benefits they could reap from dental implants.

Doing so will bring more patients to your practice and help you to increase your profit margins while helping people to have the best smile they can.