13 TikTok Video Ideas To Keep Your Account Exciting

11 Ways To Market Your Small Town Dental Practice (2)

When social media isn’t your strong suit, it can be difficult to keep up with new platforms, trends, marketing methods, etc. But you still want to remain relatable and attract new patients.

That’s where we come in!

TikTok is the latest and greatest social media platform. If you aren’t using it to promote your practice and gain more patients, you could lose out big time.

The platform involves creating short videos that promote your brand to users worldwide, not just your followers.

So, how can you get started?

Below are some fun, creative video ideas to help you start your TikTok following.

We have also included the dentist accounts that you need to be following. They will help inspire your video ideas and help you become involved in the TikTok dentist community.

The Treatment Process

Your TikTok account doesn’t have to just be about you. Get your staff and patients involved. Once you have the consent of your patient, you can use them to demonstrate certain treatment processes.

Giving your audience a behind-the-scenes view of what goes on during a specific treatment can be excellent for patient referrals. And what’s better? You don’t even have to speak!

You can video the treatment in full or record small segments of each step and edit them together.

Select a cool, trending audio to go over the top and you have a great way to share treatments with your audience.

Or you can record your voice and use this as the audio for the video and go into more detail about the procedure.

However, if you decide to share your treatment process, you can show your audience the level of quality and care they will receive if they become a patient at your practice.

A great account for treatment process videos is @dr.ndeokie who uses a popular Katy Perry song to show the process of fitting Invisalign. ‘

@dr.ndeokie Smile Makeover Saturdays 🦷💫#trinidaddentist #trinidaddentistry #womenindentistry #drndeokie #cosmeticdentistry #dentalcrown #teethwhitening ♬ Taste – Tyga

Before And After

Like other social media platforms such as Facebook and Instagram, before and after videos on TikTok gain a significant amount of attention. As a dentist, this is a great way to highlight the work you do regularly.

From before and after videos you can showcase just how good your practice is and why someone should become a patient. They are also super satisfying to watch.

Simple before and after videos are braces treatments and teeth cleaning treatments. Essentially smile makeovers. Make sure to show just how happy and satisfied your patient is with their treatment.

You could even encourage your happy patient to comment on the video to further confirm that the service they received was of top quality and that they are pleased with their results.

@drtejaspatel is an excellent example of before and after videos.

A top tip is to use a fun, trendy song to improve your chances of being featured on the app’s For You Page. And to make sure that your after shot falls on the beat of the song!

Before and After videos are simple yet effective to ensure that your practice is recognized in a positive light and that you are known for providing high-quality services.


#beforeandafter #smilemakeover #dental #dentist #transformation #cosmeticdentistry #teeth #fix #permanent #teethwhitening

♬ original sound – RaveCentral


Think of a review on your website for this video idea. Simply ask your patients if they would be willing to be on video while reviewing your practice.

Recording the positive things that your patients have to say about your practice and posting them online can be a great way to build trust with potential patients. This can help build a stronger relationship with your audience and help make you appear more approachable.

As people are more inclined to trust the words of other customers or patients when considering purchasing a product or service, testimonial videos could be the key to achieving a higher referral rate.

A great dentist account that uses testimonial videos to highlight his patient’s experience is @dr_plolo.

This TikTok dentist shares the story from the perspective of a father whose son had extreme anxiety about being in the dentist’s chair.

The father explains how Dr. Plolo helped his son relax and be treated, a difficult task for many patients and dentists..

@dr_plolo Follow MY IG @dr_plolo Testimony From Dad #dentist #dentista #dentistryworld #dentistsoftiktok #fy #fyp #foryou #foryoupage ♬ Wants and Needs – Drake

The Dancing Dentist

Now, this video idea may not be for everyone but they sure are fun. They are extremely popular on the TikTok algorithm and help drive engagement to your content.

In this type of video, you learn a simple yet fun dance, video yourself and/or your staff performing the dance, and share some top tips or important oral health information. This is a great way to show your audience that their is a human behind the smartphone.

Mix education with entertainment and watch as your engagement grows.

@davidcohen is a great example who performs a dance while sharing advice around drinks that stain your teeth. Something we all struggle with.


I like mondays but not charcoal

♬ If you use this sound literally stfu. I hate you – I’m banned from posting


Working in a dental practice often means working with a close-knit group of people. Show just how much you care about your staff by videoing birthday celebrations.

Video a staff member blowing out the candles on their birthday cake at the office, create a short montage of moments for the staff member celebrating their hard work over the years, or get the whole office involved by singing happy birthday to the member of staff.

Whichever way you decide to share your employee’s special moments, it can be a fun way to gain engagement and make your staff more personable. This is also a great way to show your staff just how much you appreciate them and their hard work.

Not sure how to get started? @numbnanos shares a moment of staff members singing happy birthday to the dentist.


Happy birthday to our dentist Sharoon🥳🥳 #numbnanos #dentist #dentalnurse #team #bestteam #birthday #clydemunro

♬ original sound – Nanodent


Not gaining enough traction with your content? It could be that you aren’t being featured on the For You Page, meaning users aren’t seeing your content.

A great way to get onto the For You Page (FYP) is to use the hashtag #trending. Find fun, exciting trends that suit your target audience, and make sure to use #trending in the caption.

A popular trend is question and answer videos. @suttondentalcentre created his own version of the trend, altered it to suit his dental audience, and used trending music.

Simple yet effective. These trends can be a great way to interact with your audience, build patient loyalty, and have some fun with social media.

@suttondentalcentre #invisalign #dentist #smile #teeth #foryou #cosmeticdentist #fyp #teethwhitening ♬ Jalebi Baby – Tesher

Make Your Audience Laugh

Find ways to make your audience laugh! Funny, relatable content is what will make your account and practice spread like wildfire. So, it’s time to find your inner comedian and start sharing funny, laugh-inducing content.

Simply by making your audience laugh you are creating a positive relationship with our practice and making it more desirable to become a patient.

They may even share your videos which are free marketing. Who wants to miss out on that?

This can lead to an influx of engagement and even help you go viral if you attract enough attention.

@thekillakay_ has perfected the art of being funny yet remaining professional on TikTok. Check out his videos for some hilarious inspiration to use on your TikTok account.

@thekillakay_ BE TRYING TO CARRY A CONVERSATION 😭😭😭😭😭 My insta: LINK IN BIO #fyp #foryoupage #dentist #dentistoffice #funny #comedy #share #killakay #share ♬ original sound – Killa Kay

Treatment Information

Alongside your Treatment Process videos, you should also be creating Treatment Information videos.

Treatment Information videos allow you to focus on one treatment and answer any common concerns of your patients all in one video.

You can encourage your followers to send you their most common concerns on a specific treatment or any concerns they have about the dentist in general.

This is a great way to start a conversation with your patients and help those with more elevated anxiety feel relaxed when they come to the practice for treatment.

Make it a series on your page and share tips on preparing for certain procedures.

This is an excellent way to bring purpose to your account outside the goals of developing your brand awareness and expanding your patient list.

Remember to keep these videos short, direct but also fun and light-hearted. No one wants a 10-minute lecture while already feeling anxious about getting treatment.

@the.flossy.posse are great at making the dental industry fun by showing awkward, difficult situations that happen at the dentist.

They show what it is like to be part of the dental community and highlight that everyone shares experiences, even dentists.

With over 50 thousand followers, @the.flossy.posse are brilliant mentors to building your own TikTok community.

@the.flossy.posse **Disclaimer: we really love all our coworkers #workbestie #dental #OscarsAtHome ♬ Big And Chunky – Juan Torres 🤠

Sum It Up

While potential patients are a crucial audience to attract and engage with, other dentists are also important. It is important to feel like you are a part of something bigger than yourself and your dental practice.

Create content that other dentists can relate to. Simple ideas just as sharing the difficulties and annoyance you experience every day as a dentist can help you integrate into a whole community of other dentists around the world.

@fitlittlehygienist uses her platform to make dentist relatable content. Summing up behind the mask and protective eyewear that there are people who have their own grievances.

While making it funny and light-hearted.

@fitlittlehygienist PSA- There are a lot of professions that wear scrubs #scrublife #dentalhygienist #rdh ♬ Hotel – Lawsy

Get Your Team Involved

Running social media accounts can be tiring and mentally draining if you are doing it on your own. Thinking of content ideas alone can be mentally exhausting.

Not to mention creating the content, editing, and keeping to an uploading schedule. We are tired just thinking about it!

Get your team involved in coming up with video ideas and making them. Your team is essential to make your practice run smoothly so let them have some fun.

Whether they are sharing dancing videos, day in the lifestyle vlogs or other wonderful ideas they can come up with they will be helping you.

Having your team be involved on your page can help improve your patient experience and give a boost in engagement. It can also make your work environment more positive.

An account that is great at including their team on their TikTok account is @doctorgraves.

@doctorgraves Dear Crumbl, stick to everything cookie only. #respectfully #crumbl #everythingbagelcookie #hardpass @crumblcookies ♬ original sound – Dr.Graves

Educate Your Audience

This form of content has been mentioned before with the Treatment Information and Treatment Process videos. However, there are more than 2 ways to educate your audience.

@julidavisdds has built her account on educating her audience on common oral health issues.

With the help of her daughter, Dr. Davis helps parents understand that children will have different oral health symptoms, all of which are normal and are nothing to worry about.

@juliedavisdds Nasal breathing decreases dental cavities… but if you can’t breathe with your nose, then the only option is mouth breathing. Try to decongest! #patrickmckeown #nasalbreathing ♬ Beat Automotivo Tan Tan Tan Viral – WZ Beat


Scrolling through hours of TikTok videos with cool, interesting effects and want to know how to use them? The only way to find out is to try!

Try out different effects to make your content more exciting for your audience. Over time your skillet will develop and you could even begin to rival effect master @doctortristanpeh.

Remember that dentistry content can be fun as well as serious on social media.

@doctortristanpeh Himalaya Vajomba Candy | Actiwoosh Mints #DoctorTristanPeh #ASMR #ASMRTikTok #ASMRSounds #ASMRVideo #ASMRDentist #ASMREating #ASMR_Tingles #Satisfying #ASMRTeeth ♬ original sound – Doctor Tristan Peh – Dentist

The Singing Dentist

Coined by Dr Milad Shadrooh on TikTok, he has created a space for fun, engaging content. @dentistsinging works with his team to come up with hilarious musical parodies all about oral health.

Know someone on your team with a gift of rapping or singing? Get them involved with these highly entertaining videos & watch your engagement flourish.

@dentistsinging Body Parody – @russmillions @tionwayne9 @arrdeetik #foryou ♬ original sound – Singing Dentist

Final Thoughts

If you aren’t already on TikTok then you could be losing out on opportunities for referrals, free marketing, and having some fun at the office!

Whether you prefer to engage with your audience directly, get the team involved are make informational videos, TikTok is a great way to spread awareness of your practice and join a community of dentists on the internet.

Check out our 13 creative video ideas and our top picks for dentist TikTokers that you should be following! Get inspiration and advice from your colleagues no matter where they are in the world.

Keep your TikTok fun and enjoy making content with your staff!