7 Strategies To Increase The Success Of Your Dental Clinic’s Digital Marketing Campaign

7 Strategies To Increase The Success Of Your Dental Clinic’s Digital Marketing Campaign

Ready to start attracting new customers to your dental clinic? Then you better be prepared to dive into the world of digital marketing. Simply posting your practice in the local newspaper is not enough to let people know about your services. 

7 Strategies To Increase The Success Of Your Dental Clinic’s Digital Marketing Campaign

With the ever-expanding world of digital marketing, there is so much to be done that it can become overwhelming. There is no need to panic. 

Digital marketing for dental clinics is similar to any other digital marketing campaign. You need to find your target marketing, learn their needs and wants, upgrade your SEO and be efficient. 

Sounds complicated? Below you will find seven simple yet highly effective digital marketing strategies for your dental clinic. No matter your skill level, you can create a successful digital marketing strategy and watch your practice grow. 

1. Local SEO 

Local SEO does exactly as it says on the can. By optimizing your dental practice website and online advertising, you can attract and relate to a more local market pool. This is the foundation of digital marketing for dental practices

People tend to become a patient of a healthcare provider in their local area that is easily accessible.  While you may provide a different range of services than other clinics in the area, your SEO may keep you from being acknowledged by potential patients. 

But remember that most potential patients are unaware of the specifics of various dental procedures or approaches. They don’t care if you are the leading expert on root canal techniques or the subtle differences between various high-tech sterilisation techniques.

It would be best if you remained friendly, welcoming, and approachable to a wide range of patients. Working in your local area means treating your patients with compassion and care in practice and online. 

When creating your website, ensure your potential patients know that you work in their local area. This can be done through the domain name, URL, title tag, and even your meta description. 

It is all about earning the trust of both your community and Google. Having a more specific local SEO will highlight to Google that your website is trustworthy and begin to increase your Google ranking for patients to find. 

2. Business Directories, Listings, And Maps

Making sure your practice is listed in Google’s online business directories and mapping services is closely linked to the success of your local SEO. With nearly 70% of smartphone users regularly using Google maps to locate businesses, you could be missing out on many potential patients. 

Outside of Google, there are other online business directories that you may want to consider signing up for. Including:

  • Google My Business
  • Citysearch
  • CitySquares
  • Apple Maps Connect 

Completing research into other online business directories will only serve your clinic as being made aware of a larger target market. 

Even better, you may incorporate a Google map that is interactive and constantly updated right into the website for your dental practice.

3. Organic Social Media 

Organic social media or organic traffic is the traffic or content which you generate without paying. For example, any Instagram posts that you create yourself is considered organic content.  The same is for other social media platforms such as Facebook, Twitter, and LinkedIn. 

With a significant amount of the American population using and engaging with social media content, you must be creating organic content. Not partaking in social media marketing could mean losing out on a  remarkable opportunity for free advertising. 

Your social media pages should also display your clinic’s address, contact number, and email for patients to see and use without having to search through pages of Google results. 

There is also the added benefit of social media as a form of word-of-mouth advertising. As patients leave reviews on your social media pages, others can use this to decide if they wish to use your services.

And with over 85% of people reading online reviews before using a business’s services, this is crucial for the success of your clinic. 

Take the time to build your social media platforms and slowly, you will see that your clinic is regarded and trustworthy and has a growing patient list. 

7 Strategies To Increase The Success Of Your Dental Clinic’s Digital Marketing Campaign

4. Paid Social Media 

Whether you spend hours on social media in your free time or have no idea how it works, your business could fail without it. 

Paid social media is when you pay for ads of your clinic to be shared with a wider audience that you typically wouldn’t reach with organic content.  With every social media platform offering the ability to pay for ads, a lucrative market for your business to excel. 

Depending on your social media platform, the ad will appear in different forms. For example, Twitter provides short-form ads for users to see as they scroll, whereas YouTube provides quick videos that allow more detailed information. You must select the ads which will work the best for your clinic. 

While it may be quick to make a written Facebook ad with a link to your practice website, this may not attract all types of patients. You should try different types of ads, from photos, written, and even videos, to help attract a range of patients. 

When deciding which paid ads, you will use, you also need to consider how you will fund these ads. Ensure to have a budget for your paid social media ads that allow you to gain the furthest reach. 

5. Display Advertising 

To make it simple. Display ads are your traditional ads in visual form. They often include a compelling image, a succinct tagline, and a call to action. The company’s logo is typically tucked around the top or bottom.

Display ads should be eye-catching and simple not to overwhelm your audience. And they are a fun way to be creative with your advertising. Show photos of your staff and different procedures you offer or even showcase yourself as the dentist in practice. You have complete creative control. 

This is an excellent way to show your audience that you and your practice are trustworthy and deserve their attention. You can slowly build relationships with your audience to further their trust and loyalty. 

You can create multiple display ads at one time and share them across a range of social media platforms, including Google Ads. This can save you a lot of time when trying to run a successful digital marketing campaign, as there are often multiple tasks to be done at one time. 

Use these ads to show your audience they won’t regret choosing you as their dental practitioner. 

6. PPC Advertising 

PPC ads or pay-per-click advertising is a highly efficient and highly cost-effective form of marketing.

While you may have paid your traditional advertising streams, such as TV, radio, or print, for the scope of the advertisement, PPC is different. You pay per click, which means you pay for every user that clicks on your ad. 

Two excellent benefits are: 

  1. You pay for performance. You can spend as much or as little money as you wish on your PPC advertisements, and there are typically no minimum expenses. You run relatively little risk if your advertisement doesn’t work.
  2. Free publicity. At the same time, you are paying for the clicks; not every person that sees the ad will click on it. But they may still view your website or become a patient at your clinic. 

With most social media platforms offering PPC as advertising, you could be missing out on potential patients. If you only have a small budget for digital marketing, PPC ads may be the most beneficial for you, specifically if you are a small to the medium-sized clinic. 

However, there are a few things you want to ensure your PPC ads are doing to get the most results. Your PPC ads should be responsive. This means that they automatically adjust in size to fit the screen size.

No one wants to zoom in to view an ad or move their screen around to see important information. 

Google tests many headlines, images, and other elements before selecting the best results that suit the circumstance. You have to make sure it looks inviting for patients to click on the ad!

Your PPC ads should also optimize your website landing pages. This is the first page your audience will see on your website. This is key in converting users who were Googling a dental service to making an appointment with your clinic. Ensure it is at its best, and your ad takes them where they need to be. 

PPC ads can help increase your ranking on the Google results page and increase the overall success of your website. 

7 Strategies To Increase The Success Of Your Dental Clinic’s Digital Marketing Campaign

7. Automated Email Marketing 

This is a form of digital marketing that is reliable and has been tested time and time again. With the hustle and bustle of online marketing companies and advanced analytics services, emails still show great results for turning your audience into patients. 

Before you can email your clients about your latest services and offers, you need their consent. Allow them to subscribe to your website for a monthly newsletter when they book an appointment.

You can make it more attractive by offering a discount on treatment to new subscribers and this can even work as an effective referral technique. 

You also have to consider your emailing schedule. If you are too aggressive or pushy in your emailing schedule, you may lose the trust and loyalty of your patients. Sending an email once a month gives your patients time to read the email and not feel pressured to make any decisions. 

When creating your emails, make them as personalized and individual as possible. This helps grab and keep the reader’s attention for longer. By simply beginning the email with their name, you can develop your relationship with them. 

While you want to personalize your emails and capture the reader’s attention, you must avoid using buzzwords such as ‘free’. These words will only land your emails in the junk folder and will never be read by your patients.

Keep your tone inviting and positive while remaining professional throughout your emails and you will see an increase in the attention they grab. 

Email marketing can also be automated using tools like ActiveCampaign and Mailchimp. These providers offer free themes to make your dental marketing emails look quite professional, as well as assistance with the creation and maintenance of email lists.

Final Thoughts 

Upgrading digital marketing for your dental clinic doesn’t have to be difficult. With a few simple tweaks, you can have a highly effective digital marketing strategy. Although, it does have to be done with care. 

Whether it’s making changes to optimize your website’s performance in your local area or investing in more social media marketing, you can increase the market awareness of your clinic in no time. 

Or you can make your social media more interesting through original, organic content. Be creative and make exciting content that your patients can really engage with. 

Find what works for you and your clinic to ensure you aren’t missing out on potential patients or marketing opportunities. 

If you don’t feel confident or do not have the time to create an effective, functioning digital marketing campaign, there is the option for a marketing agency!