Social Media Marketing For Dentists: The Ultimate Guide

If you’re running a dental practice, you might be trying to work out how you can help your practice get better exposure and update your marketing strategy.

In the age of social media, it’s in your best interest to utilize it for yourself. 

But how does social media help with marketing, and is it a great tool for dentists?

In this article, we’ll be going over everything you need to know about social media marketing for dentists, from the benefits of different social media platforms to how local SEO can help you and much more. 

Do Dentists Need Social Media Marketing? 

Before we even get into the guide correctly, you need to ask yourself if social media marketing is right for you. 

In the age of social media, most businesses have some form of social media presence, so it’s only natural for you to think about it for yourself. 

There are, of course, pros and cons to having social media, especially for dentists, so let’s have a look at both: 


To start, let’s look at the pros. There are a few advantages to having social media for your dental practice that can help your overall practice. 

  • Helps With SEO

One of the biggest advantages of having social media is that it will help your overall SEO. Don’t worry; we’ll go into more detail about SEO later.

But for now, just know that you want to have good SEO so you’ll rank higher on the search engines, which means that more people will come across your website. 

  • Attracts New Patients

Another great advantage of having a social media presence is that it can actually help you gain new patients.

One of the best ways you can utilize social media in this sense is by using paid ads to get better reach. The algorithm on social media platforms will show these paid ads to people who are actively searching for dental care online. 

It’s also great because you can interact with people on social media and if you interact in the right way, you can attract new patients.

If you’re very active and involved in your social media, it shows these potential new patients that you care about your patients and this can help with your overall reach. 

  • Opportunities To Connect With Your Current Patients

While you need to connect with potential new patients, you must make sure that your current patients are also being seen, heard, and cared for.

This is why social media is so great, though, it allows you to share an array of content that will keep them informed, and if you set up messages, you can directly connect and contact them and vice versa. 

If you show your already existing patients that they matter to you, your overall reach will get better and the reputation of your dental practice will greatly benefit from that. 


As with anything, there are a couple of cons to having social media that you have to consider before you invest time in it. 

  • Money

The first con you have to consider is the money you will be investing in it.

You can build up an audience completely for free, but if you want to see improvements in your overall engagement faster, you will undoubtedly need to put some money into your online presence and marketing. 

Other ways you will end up having to spend money include content creation. If you need photography done or videos made, you will likely have to externally hire a professional for it.

Though it can get very expensive, spending this money can help your dental practice, so it depends on what you actually want from your social media marketing. 

  • Time

This con is really only an issue if you’re managing your social media and its respective marketing yourself. It can be incredibly time-consuming, especially if you have the dental practice to run on top. 

There’s a lot more to running social media platforms than just posting.

You have to come up with creative ideas for posts to make them stand out, you have to then actually make the content, and of course, you have to monitor everything and make sure you’re replying to any messages or queries you may be getting. 

The best way to minimize the amount of time you’re spending on your social media is to share the responsibility with other team members.

You can share it with a few members of staff, or you can hire someone to exclusively run and manage your social media platforms and marketing. 

The Best Social Media Platforms For Dentists

If you’re sure that social media marketing is best for your dental practice, then it’s important that you know which social media platforms are the best ones for you.

There are so many social media platforms out there now, so you want to make sure you’re only using the ones that you’re actually going to benefit from. 

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It can be difficult to work out which platforms are best for dentists, but luckily for you, and we’ve put together a list of the platforms you should be focusing on so you don’t have to waste time experimenting. 

1. Facebook

The most obvious social media platform you’ve probably already considered is 100% Facebook. It’s the most popular social media platform among dentists and that’s not hard to see why. 

Facebook is extremely popular with the average person already, so if you’re after lots of reaches, it’s definitely worth setting up a Facebook page to help you.

You can share practically anything on Facebook as well, from blog posts to photos & videos, all the way to infographics and contests. 

It’s also the best social media platform for you because it allows you to set up a Facebook Business Page that is specifically designed for businesses.

These business pages let you list all sorts of helpful information, such as contact details, opening and closing times, and much more.

Advertising on Facebook is also done through the Business Pages, so if you are planning on advertising, you’re definitely going to need one of these Business Pages. 

2. Instagram

If you’re after a platform that is more visual than Facebook and still incredibly popular, then Instagram is the perfect social media platform for you.

Instagram is actually owned by Meta Platforms, which was previously known as Facebook Inc.

Instagram is also a great platform if you want to appeal to a younger audience. No one is too young for good dental care, after all! Instagram is specifically targeted at and appeals to the under-35 market. 

You can use your Instagram account to share helpful short videos in the form of reels and stories, and you can also share before and after photos of your existing patients.

This type of content will help you appeal to this younger audience, keep them informed, and potentially entice them to become patients at your dental practice. 

It should be noted, though, that Instagram isn’t a great place for sharing external content, so keep that for Facebook instead. This platform is more geared towards building and maintaining a brand. 

3. YouTube

This one might seem a bit strange for a dental practice, but you’d be surprised how helpful having a YouTube channel can be.

This social media platform is great if you have a lot of video content that is longer than a minute and if you can engage with your audience, it can help you get more patients. 

Another thing you should know about YouTube is that it’s actually the second largest search engine, coming second only to Google, so if you have good SEO, your reach will be even better. 

4. Twitter

Twitter is another extremely popular social media platform, but it is more catered toward short-form content.

Our best advice when it comes to Twitter is it’s only useful for your dental practice if you’re willing to share lots of content that is relevant and completely up-to-date.

If you can utilize Twitter effectively, you will be able to appeal to a larger audience. 

5. TikTok

And finally, we have TikTok. This platform is mainly popular with Millennials and Gen Z audiences, so if you really want to appeal to the younger generations, this is a great platform to get creative on. 

If you can find a niche way to share your content in the short video format, you can potentially go viral on this platform, but we really do have to stress that you have to find a unique way to do it.

It helps to find a way to integrate your dental practice into whatever hot trends are going around TikTok so you will get more exposure. 

Another reason TikTok is good is that you can share useful information in a way that keeps the viewer’s attention without getting bored.

TikTok is also a great platform to use in terms of pushing people to your other social media platforms, so if you’re creative in your approach, it can be a massive benefit to your business. 

Local SEO Search Rankings

Once you have the right social media platforms set up, you have to start working on your SEO Search Rankings and, more specifically, your local SEO Search Rankings. 

So what is SEO? Well, it stands for Search Engine Optimization. Almost everyone in the world will go to a search engine, usually Google, to ask questions and get answers.

9 times out of 10, they will only bother with the first page, and even then, they will only look at the first three or four links. So the higher your website position on the first page means you’ll get more exposure. 

This is where SEO comes in. When you have good SEO on your website and social media platforms, you will rank higher on the search engines. When your SEO is really good, you’re more likely to be on that first page. 

Good SEO optimization is definitely something you will want to work on for your website and social media pages, but as a dental practice, you will want to work more on your Local SEO first. 

Local SEO is very similar to standard SEO, but instead, it focuses on optimizing your SEO for your local area.

When people are looking for dentists or doctors in their local area, they will search for things like “dentists near me” or “dentists in Memphis”. 

As soon as someone clicks search on these queries, the search engine will use the user’s IP Address or geolocation to connect them with nearby businesses that are relevant to their initial query. 

If your Local SEO is in good shape and fully optimized, your website and social media pages are more likely to appear higher up in the search results.

As we have previously mentioned, people don’t look further than the first three or four results, so ideally, you want to be as high up on the first page as possible. 

How To Improve Your Local SEO Search Rankings

So now you know a bit more about Local SEO, how can you improve your dental practice’s Local SEO Search Rankings?

Well, there are quite a few ways to do this, so let’s look at two of the most important ways here. 

1. Google Business Profile

The first thing you’ll want to do is set up a Google Business Profile. There are so many benefits that come with it, and it greatly improves your chances of appearing higher on search engine results. 

When you’re setting up your profile, you need to make sure that all of the information you’re putting on there is 100% up-to-date and accurate.

Make sure you have the right contact details and opening hours here, too, as this will help your patients avoid any problems when they are looking to come to your address. 

You can add whatever information you think is relevant to your business profile. The more accurate and straightforward the information is, the better this will be for your Local SEO Rankings. 

Another great feature that Google Business Profile offers is Calls and Messages. If you utilize this feature, you will be able to receive direct calls and messages from potential patients straight from Google Searches. 

2. Optimizing Your Keyword Research

Keyword research is one of the most important things you need to focus on when optimizing any variation of Search Engine Optimization.

When you have the right keywords on your website and social media platforms, it practically guarantees that you will appear higher on search engine results. 

In optimizing keyword research for your dental practice, you want to focus more on your local keyword research. 

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Local keywords differ from standard keywords because they are marked by their actual location. Some examples of local keywords include “dentists near me” or “dentists in Memphis”. 

When it comes to working out the best local keywords for your dental practice, you need to sit down and come up with a list of potential keywords that you think will optimize your rankings.

To work these keywords out, you need to put yourself in the shoes of your patients and think about how they would think. What will they be searching for? How will they word their query? 

If you are struggling with finding the right keywords, there are numerous online tools you can use that will work those keywords out for you.

Lots of these tools show you what keywords are popular with your competitors and show you which keywords they use to help them rank higher on the search engine results. 

Seeing what keywords your competitors are using will help you work out which ones you need to use. 

Benefits Of Keeping Multiple Social Media Channels

There are so many benefits of keeping multiple social media channels for your dental practice that you should know about if you don’t already. Let’s have a look at them now:

1. Having multiple social media accounts allows you to cast your net further and keep tabs on your patients; this includes bringing in new patients.

Because there are so many social media platforms out there, it’s practically impossible to know which social media platform your patients are using, so isn’t it better overall to have multiple channels?

You’ll be covering all your bases with these multiple channels and if any of these patients need to contact you, they will be able to, regardless of what platform they are on. 

2. Your search engine rankings will increase. The more people are searching for your social media platforms or website, and the higher your ranking will be.

On top of having great SEO and keyword research, this can ensure that you will appear in one of the higher positions on the first page of the search engine results, which means you’ll have better exposure. 

3. You can easily compare your own brand with your competitors when you have multiple social media profiles.

You can keep tabs on how they interact with their patients and you can see how your own brand fits in. You might think that your competitors aren’t on social media sites, but more often than not, they are.

This is why having multiple social media platforms puts you on a more level playing field with them. 

Disadvantages Of Not Keeping Your Social Media Platforms Active

Of course, there are disadvantages to having multiple social media platforms, especially if you aren’t keeping them active. So let’s have a look at them here:

1. Above all, not keeping your social media accounts active means that they will very quickly stop being up to date.

When they aren’t up to date, your search engine rankings will quickly fall and you will lose exposure for your brand.

On top of this, any social media platforms or websites that are not up to date or optimized will be very unreliable to your patients and this can cause issues in the form of bad reviews and reputation sabotage. 

2. If you don’t keep your social media platforms active, you run the risk of actually losing money and business from your patients.

Lots of people like their local business, regardless of what the business is, to have a strong social media presence. If you aren’t active, you risk your patients moving over to one of your competitors. 

3. Another thing that can happen when you aren’t active is your competitors will have the chance to outperform you.

If they keep their social media platforms completely up to date with all the relevant information, but you fall behind, you risk damaging your reputation. 

Managing All Your Platforms

It can be quite stressful managing all of your social media platforms, but this is why it’s beneficial to call for some aid.

You can divide the workload between other members of your dental practice, or you can hire an external specialist to take on the workload so you can focus on your main duties. 

It might cost a bit of extra money to hire externally, but in the long run, it will drastically help your business. 


Knowing what you’re doing with social media can greatly benefit your business, even if your business is a dental practice! 

Follow all of the tips we have provided for you in this article. You will find that your social media marketing strategies will greatly improve the overall reputation and reach of your dental practice.