19 Proven Ways To Market Your Dental Practice To New Patients

Starting your dental practice is a big move and a massive milestone in your career, but for this practice to succeed, you will need to attract patients. 

New patients are important to the success of all healthcare practices, including dental ones, but many practitioners struggle to build a loyal, regular client base.

Also, some practices are growing stagnant and shrinking, so constantly drawing in new patients to your practice is a must! 

But how? How can you keep marketing your dental practice to bring in new patients? 

If you are worried about your dental practice shrinking and want to attract more patients to your practice, then you are in luck.

Here we have covered nineteen amazing marketing methods and strategies that you can use to bring new patients to your dental practice.

Check them out below to find the right marketing methods for you and your dental practice! 

Create A Website For Your Dental Practice

This first method is such an important step that every dental practice needs to complete it. Building a website for your dental practice should have been done ideally before it even opened for business. But it’s never too late! 

A website for your dental practice can help it out in many ways.

It provides your patients with a base where they can easily access important information about your practice, such as contact details and where your practice is located. It makes your dental practice more visible and easier to find for new patients. 

Your website’s main purpose is to provide current patients with information and encourage visitors to convert into new patients. 

This can be done by creating an interactive and appealing website for your dental practice.

Many dental practices make the mistake of building their website bland and generic, with a paragraph of information, a picture of the building, and some bullet points about the treatments they offer.

This kind of website is so boring and unappealing that it is not enough to bring in new patients.

Instead, you need to build a professional website with plenty of content so visitors are compelled to stay on your website and browse through the pages.

Not only does this help to convey the professionalism of your practice and dive deep into detailing your services, but it also helps improve your website’s ranking on search engine results. 

Search engines prefer to promote websites where visitors stay for longer periods, so if you provide your visitors with engaging content, they will be more likely to remain on your website for longer and to come back for more.

So, doubling your website as a dental blog is a great way to achieve this. 

A website also allows you to display reviews and awards your practice has won, introduce your staff and team, so patients become more familiar with your practice and its brand, and where you can share exciting updates to show the growth and success of your business. 

However, your website needs to be more than just a hub for content. It also needs to be easy to navigate with a clear layout, understandable language and good grammar, and a neutral colour scheme and unlikely to cause any sensory issues.

These factors also play into how long a visitor will remain on your site and search engines also consider these when choosing which websites to place at the top of their search results. 

As you can see, a website is a must-have for any business. It serves an important role as a source of information for existing patients and helps new patients easily find your practice online and discover all the information they need.

It’s useful in so many ways that you will miss out on a huge untapped part of your target market without one. 

Pay Attention To SEO

Speaking of your dental practice’s website, you must ensure that it appears at the top of search engine result pages (or SERP for short).

SERP rankings are super important for all businesses because most search engine users do not select beyond the first five top websites, and even less even check out the second page. 

So, if you make a website for your dental practice and it’s sitting on the second page of SERPs, it won’t impact and attract new patients.

Instead, your practice’s visibility remains low, so you need to start following SEO strategies to boost your SERP ranking. 

SEO stands for search engine optimization and refers to how relevant and trustworthy the search engines view your website.

They will look at various aspects of your website and decide if it deserves to be higher up in the SERP rankings.

This is because search engines want only to recommend the best websites to their users to uphold their reputation – so you need to optimize your website so search engines are more likely to recommend it to your target audience. 

Many dental practices make the mistake of thinking that SEO is just stuffing their website full of keywords related to dentistry and treatments, but it’s a lot more complicated than that.

While you need to make sure you are using important keywords that mark your website as a dental practice that offers certain services and treatments, you also need to ensure that your website is functional. 

Focusing on making your website easy to navigate and de-cluttered so it’s easy to read and links to third-party websites such as social media platforms and directories can also help improve your SEO ranking. 

As for keywords, you need to research what words are the best to include on your website to help it be deemed as ‘relevant’ to more searches.

Of course, you can use shorter keywords such as ‘dentist’, but this search will result in so many websites that there’s no way you can reach the top against the thousands of competitors also using this keyword. 

So, it would be best if you got more specific. Use location-specific keywords such as the city and neighbourhood where your practice is located and specific to your unique services and treatments. This works great if your dental practice specializes in certain services. 

Finally, there are long-tail keywords that you need to use. This involves stringing a long line of keywords together to make a longer search query more likely to be entered into a search bar rather than just ‘dentist’. 

For example, do you think people will type ‘dentist’ into Google when looking for a nearby practice, or are they more likely to type ‘tooth whitening services in Austin, Texas? 

Concentrate on your SEO, as it will help your dental practice’s website reach more visitors and increase your conversion rate by turning them into paying patients.

This is because the more optimized your website is, the more likely it will be recommended to search engine users to search for exactly what your practice offers! 

Gather Online Positive Reviews

Reviews are important to every business because they offer many benefits, especially when attracting new patients. 

Everyone looking for a new dental practice will check out its reviews. If your practice has plenty of positive reviews, these are first-hand accounts that praise your services, thus increasing the trust people have in your practice’s name and brand.

This positive reputation will attract new patients and increase the likelihood of someone signing up as a new patient. 

Even negative reviews have their worth. They offer serious feedback that you can use to improve your practice and they also allow you to show your patients how much you care about their feedback.

This is why responding to negative reviews is important and trying to repair the damage done. Patients will appreciate your willingness to listen and to make up for their negative patient experience.

Make sure you respond quickly, listen to your patients, and take on that feedback. 

So, reviews are a must, but there is one benefit to reviews that is vital for bringing in new patients that most practitioners overlook – online third-party reviews. 

When SERP ranks your website, a search engine will look at other websites where your practice has been mentioned.

The more reviews you have online on third-party websites (such as Yelp, or Facebook, or even Google itself), then the more trustworthy your practice becomes and the higher it will rank on the results page. 

So, every dental practice needs online reviews. This is because, without them, search engines will distrust your dental practice’s website and be less likely to promote its SEO ranking. Online reviews play a part in your SEO, so don’t underestimate them. 

To help encourage your patients to leave online reviews, you can remind them after appointments and give them the URLs for websites where they can easily leave a review.

Send out emails or texts containing these links – but don’t be too pushy! Some patients will find this annoying and it can even push them into leaving a negative review instead. 

Some practices even offer competitions or incentives to get patients to leave reviews. Some examples include free entry into a raffle or lottery, although you cannot pay patients to leave reviews.

This goes against the terms and conditions of many of these third-party sites and will not only result in the reviews being taken down but a black mark put against your practice’s name, which can damage your SERP ranking. 

We cannot stress the importance of online reviews enough so make sure your reception staff remember to prompt patients to leave a review online when they leave, add it to brochures and business cards and include the link to the websites in the follow-up emails or letters you send to your patients. 

Sign Up To Directories And Listings

Sign Up To Directories And Listings

Springboarding from SEO once more, let’s talk about directories and listings.

Directories are websites that point users toward businesses and services available in their area, depending on what they need.

This means that someone looking for a dental practice in your area might first check out a directory or listing to find out the numerous options they have. 

If your practice is not there, but your competitors are, you have just missed out on a new patient. 

Signing up for listings and directories is easy and some of the best ones for your dental practice to sign up to include Yelp, HealthGrades, Vitals, and Better Business Bureau.

These directories are consistent and popular, meaning they are usually the first places people go when looking for a new dental practice.

You can stay competitive and reach out to a new part of the target market as long as your practice is there. 

Signing up for directories and listings also helps improve your practice’s website regarding SEO. 

As we mentioned, search engines will also rank your website based on your off-site optimization.

This means that the more third-party websites that discuss your dental practice’s website and link back to it, the more optimized your off-site optimization will be.

This means that signing up to other online directories and listings will ultimately help your dental practice’s website rank higher on search engine result pages – and even more potential new patients will be able to find your practice! 

So, there are many advantages to signing up for an online director, so this marketing method is definitely worth your time. It will boost your practice’s visibility in more ways than one, so give it a try! 

Retarget Your Ads

Sometimes, despite all of your SEO, you still fail to convert that visitor into a new patient. However, there is still a method you can try to have a more successful second attempt by retargeting your ad.

Certain platforms like Google and Facebook will allow you to retarget your ad based on visitors’ cookies.

This means that after the visitor has left your website, cookies will be left on their browser, so they will continue to see advertisements for your practice as they browse other websites.

These adverts can display more personalized strategies featuring services the visitor viewed on your website and their general interests.

This is done by viewing the cookies left by other websites and personalizing the advert for your business based on those cookies. 

For example, if the visitor has also looked at whitening services on other websites, you can advertise your teeth whitening services to them even though they never viewed that page on your website. 

This method allows your practice to stay fresh in the visitor’s mind even when browsing elsewhere. Your business will stay relevant, so when they are ready to sign up to practice, yours will be one of the first names that pop into their head.

It also allows you to make personalised advertisements targeting individuals and their specific needs. 

This may sound a bit ‘dubious’, but cookies are a valid and legal marketing strategy.

Many businesses use this technique and some are probably targeting you, too, using your interests based on your online viewing history and habits. So, utilize this tool yourself to help benefit your business. 

Have A Unique Selling Proposition

Many dental practices can blend into one another and after a while, they all start to look the same.

This is why it’s so important to stand out from the competition, especially if you have a lot of other dental practices to compete in a small local town. 

A great way to achieve this is to have a unique selling proposition (often shortened to USP).

A unique selling proposition is something of value that you can offer your patients that your competitors can or do not, giving your practice an edge over the others in the area.

This doesn’t always have to be a unique treatment, such as veneers or implants. It could be an additional service such as an emergency 24-hour helpline or disability access.

Your USP could even be that your staff take additional steps to prioritize the comfort of those with serious fears of ‘the dentist or are trained to work with children. 

Your unique selling proposition should reflect your practice’s brand and values while remaining (as it says in the name) unique. Once you have decided what it is, you should push it into your dental marketing.

Make posts highlighting your USP on your social media accounts, make a long piece about it on your website, add posters to your window, take up a huge chunk of your brochures, highlight positive reviews of those who talk about your USP, etc. 

This will help entice those specifically looking for this service or treatment to your practice.

For example, those with hearing impairments would want to opt for your practice if all of your staff are fluent in sign language or those with anxieties would love to use your online booking services where they can book their own appointments without communicating with your staff.  

To come up with a USP, think about what your market audience wants and aim to meet that, along with more.

Try Pay Per Click Advertising

Once you have a unique selling proposition, you can try out another great online marketing method: pay-per-click advertising. 

Pay-per-click advertising (often shortened to just PPC) is a super common marketing method that many businesses (let alone your competitor dental practices) sign up to.

Advertisers only have to pay every time a search engine user clicks on their ad, so you only pay when your ad successfully attracts new visitors to your website.

The most popular form of pay-per-click advertising is Google Ads. These are the advertisements you see at the very top of Google’s search results. 

When a potential new patient in your area uses Google to search for a dental practice or treatment, your pay-per-click advertisement will appear at the very top of the page!

As search engine users only really click on the first new recommendations on their results page, your ad will be in a prime position and help boost the number of visitors to your website. 

However, it’s not as easy as paying more for your ad to be at the top. Just like with its search result pages, Google wants to recommend the best quality websites that are also the most relevant to your SEO is just as important with your pay-per-click advertisement as with your dental practice’s website. 

Keywords are super important for pay-per-click ads as they are entirely made of text and you have a set amount of characters to work with – so you need to cram as many keywords as possible in that short amount of space.

This is why having a unique selling proposition can help make your pay-per-click advertisement more relevant and easier to optimize for your target market.

However, just like with SEO, keywords aren’t everything – so focus on your website, build a landing page for the URL you include in your advertisement, and optimize your website in every way you can. 

There are a few drawbacks to pay-per-click advertisements. They can be expensive and an issue if your ad is being selected but not converting those visitors into new patients.

This could mean that a larger issue is at play with your website or brand, but good optimization can help avoid this issue. 

Pay-per-click advertising is a go-to marketing method for many businesses, so it’s worth a try! 

Sign Up To Social Media

Sign Up To Social Media

While building a website for your dental practice, it’s also important that your business also builds a presence on social media.

This means you should make a business page for your dental practice on platforms such as Twitter, Facebook, LinkedIn, and perhaps even more modern platforms such as Snapchat and TikTok. 

There are many reasons why making social media profiles for your business makes it a very important tool for you to use. 

One reason is that it helps boost your practice’s visibility by increasing the chances of your new potential patients.

Not only will your page be recommended to other social media users who you can convert into patients, but your current patients will be able to share posts and thus help others become more familiar with your practice’s name. 

It will also give your business a more human persona, allowing patients to bond with your brand more easily and increasing brand loyalty.

However, you must make engaging content on your social media platforms to encourage this relationship between your patients and your practice.

Automatic updates and informative posts are still great forms of content to upload to your social media as this helps all your patients stay updated with changes to your practice. Still, you also need to publish posts that interact with your patients.

Upload polls, questions, and encourage comments and likes to engage your patients with your page. 

You should also upload frequently – perhaps even a post daily – to stay on your patients’ feeds.

Uploading social media posts too frequently can turn your practice into more of a pest but not uploading enough content will lead to your practice slipping out of relevancy and becoming forgettable.

Suppose you want to take more fun. In that case, an informative path with your practice’s social media content, then uploading to platforms such as TikTok or Snapchat allows your practice to put a human face to your practice while uploading informative videos about dentistry.

Your practice can benefit from ongoing internet trends, which can give your practice a huge amount of exposure and online visibility.

Think about the Singing TikTok Dentist or Jasmine RDH – these dental practitioners have become household names worldwide.

Social media is also the go-to place for unhappy patients who want to voice their complaints. They may decide to either make their post on their social media, tag your practice’s profile, or comment directly on your practice’s profile.

A social media profile through which you can address these complaints can publicly show your patients that you are willing to listen to them and do your best to fix them. This, in turn, will help your public image. 

A mistake that many dental practices make is that they either don’t take social media seriously enough or invest too much time into it.

Social media should not replace running your website, but it’s also an easily accessible way to interact with your patients. Plus, it’s free! 

Start A Blog

If creating content sounds like a marketing plan you want to try, the next step is to start a blog. 

Blogs are a great way to interact with your patients while showing off your practitioner’s expertise. They are free to set up and you can directly target your market with informative content they will be interested in.

You don’t need to set up a separate blog – you can add it to your practice’s website! 

A lot of dental practices underestimate blogging. Some believe that the rewards do not justify the hours it takes to create fresh content for regular upload but running a blog as part of your practice’s website is a great way to improve your SEO. 

We mentioned that content is key to boosting your dental practice’s website SEO through relevant keywords. Running a blog is a smooth way to include relevant keywords while bulking up your website.

Every blog post acts as a new page for the search engine’s index, giving it more information to understand your website and what it is for. 

One thing that dental practices struggle with when it comes to running a blog is content ideas. If you are looking for content ideas, posts discussing the treatments you offer in full detail are a great place to start.

You can also discuss popular misconceptions about dentists, review technological tools, and introduce individual team members, so your patients are more familiar with the faces of your business.

Discuss side effects, causes of popular issues, oral health, ideas to get kids interested in dental hygiene – the list goes on. 

All you have to do is create content and upload it regularly, around one or two posts a week.

Blogging every day is not necessary for your practice to see an increase in SEO, so it’s a method you should try out if you are interested in making content while still wanting to focus mainly on your practice. 

Volunteer For Your Local Paper

Another way you can market your practice by creating content is by volunteering to write for your area’s local paper. 

Every town and city will have its own paper (perhaps even more than one), and they are likely looking for a way to fill up pages in their newspaper for free.

So, offering your services as a professional dentist will help benefit both businesses – but how will it help yours? 

Writing for your local paper is a great way to get new patients to your practice is to make your name and face familiar with the community.

By volunteering to write for the local paper, you can achieve both while providing informative and interesting content to your potential new patients.

They get to learn more about your expertise, and you get to promote your services for free and reach out to those who may not spend a lot of time online. 

As for content, you have a ton of options to choose from. Perhaps you can start a dentist column or have a dedicated part of the paper where you write about oral hygiene, dental health, common problems and anxiety patients face, tackle misconceptions and misinformation about dentists, etc.

You can even answer your reader’s popular questions and complete a question-and-answer page for every issue. 

You can build your name (and, by proxy, your practice) up to a familiar yet reliable source of information. Readers will begin to trust your expertise and, as a result, be more likely to sign up for your practice. 

Writing for your local paper is a great way to improve your practice’s brand and reputation, but it does have its limitations.

Your local paper may already have this role filled by one of your competitors, or you find that your time is too restricted to write.

Despite this, this method is one to consider if you are interested in making content to help boost your practice’s reputation. 

Focus On Your Local Community

If your dental practice is located in a small town, then a great way to market your dental practice is to focus on the local community.

This doesn’t mean that you need to target every campaign at sourcing new customers from the area, but you should aim to make your practice seem invested in the community.

A small-town community will appreciate a business which displays care for its patients and their families.

So, you will want to make your practice a common name in the area by investing in the community. 

Some great strategy to achieve this is to sponsor local events. You can set up a stall or do your part for charity at a local fair.

Set up a bake sale at your practice’s door or volunteer your services at your local place of worship.

Sponsor the local sports team and offer funds in return for logos on the uniform or the right to fly a banner representing your practice’s name during major games.

You can also visit the local schools and volunteer to hold lessons on oral health and hygiene or even hand out free toothbrushes and toothpaste to kids to encourage them to take care of their teeth. 

Community members will begin to appreciate your efforts to better your local area and, thus, be more likely to sign up for your practice.

This is because by focusing on your community, you are building a caring reputation and brand, making it easier for new patients to build relationships with your practice. 

So, invest your time and energy into your local community to help build a great reputation for your practice. 

Market Via The Radio 

Another great way to market your practice to the local community is to pay for advertising on the local radio.

You can either turn up on the show yourself or have a short advertisement play during the breaks, but both methods will positively impact your practice. 

Although some practices may think radio advertising is a thing of the past, a massive chunk of your target market will be listening to the radio.

This includes parents during the school rush, patients commuting to work or even listening to the radio. In contrast, many more people in the office listen to the radio than you may initially think! 

This means that advertising via the radio is still very relevant and a great way to promote your business around the local area.

However, paying for advertising space can be expensive. Still, if you have some leftover funds with your marketing budget, you can try spending it on radio advertising to see how it will impact your business’s success! 

Print Your Own Media 

Printed marketing is also another marketing strategy that is seriously overlooked by dental practices.

With so many businesses concentrating on online marketing, it’s very easy to forget that many patients don’t use the internet. 

This means you can attract a large, untapped audience by marketing your dental practice the old-fashioned way – through printed media such as flyers, posters, and business cards.

These types of media can include all the contact information (address, phone number, etc.) along with information related to the services you offer.

As a result, these will help spread information about your dental practice to those who do not have easy access to the internet. 

Business cards are especially effective as they are small and can easily be picked up and taken with anyone who needs to keep your practice’s contact information within easy reach.

Plus, you can use them to include URL links where patients can leave reviews, further boosting your online visibility and SEO simultaneously! 

So, it would be best if you didn’t underestimate the power of print media marketing. It has its positives, just like any other marketing strategy and can help attract new patients while boosting your practice’s reputation. 

Print off as many business cards, flyers, brochures, and posters as possible and put them in places where they will reach your target market.

You can place posters on community boards at worship, schools, community centres, and more.

You can leave your business cards or brochures in public spaces such as cafes, waiting rooms, and libraries.

Brainstorm where there is a lot of traffic in your local area and leave the most suitable form of media in that space. 

Start Up A Patient Referral System

Word of mouth is extremely important in advertising and marketing your business. Even dental practices are seriously impacted by positive (and negative) word-of-mouth marketing.

This means that simply by providing a great service to your current patients, you can boost your chances of gathering more new patients by improving your reputation. 

However, sometimes your patients need the incentive to recommend your practice to their friends and family.

The average negative experience will reach a potential 15 patients, while a positive experience will reach only around 5, so it’s important to keep your services high in quality. 

You can also turn these positive experiences into a more effective marketing plan by starting a patient referral system. 

A referral system allows current patients to convince their friends and family to sign up for your practice.

In return, the current patient will be rewarded with some discount, free merchandise, additional services or more every time a new patient says they were referred to the practice. 

Patient referral systems are great for new practices and practices which are already well established, and they can help your business grow rather than shrink or fall stagnant.

Even if you have yet to sign up for a single patient, you can use this method to get your own family and friends to spread the word about your practice. 

Also, it puts a lot of hard work on your patients. They will be the ones who have to convince their friends and family to switch to your practice rather than yourself.

This means that both you and your patients can benefit from this traditional marketing method. After all, if it’s not broken, don’t fix it! 

Introduce Special Offers For New Patients 

Costs are one of the main reasons many patients are hesitant to visit their dentist, so if you want to attract more new patients to your practice, you need to offer them a great deal that beats out your competitors. 

To achieve this, you can try offering special deals, discounts and offers for new patients. This will attract those who want treatment but cannot afford to sign up.

If you offer a one-time deal, such as a free consultation, treatment, or a discount on a type of treatment, you can help those patients keep on top of their dental health.

Another great option is bundling together different yet linked treatments like a clean-up, x-ray, and check-up, all for one discounted price. 

What kind of offer you want to introduce depends on what your business can afford to give for free.

So, think carefully about what you can offer and advertise it heavily through the other methods on this list.

For example, you can make a social media post about your offer and include it on your Google Ad or business posters. 

You can also make your special offer your unique selling proposition or tie it in with your dental practice’s brand.

You can use this offer to push the idea that your dental practice wants to make dental health affordable for your patients, making it more accessible to all, as everybody needs dental check-ups and services.

This will help boost your brand and your dental practice’s reputation, so it’s a method to try out if you want to attract more new patients. 

Start A Membership Plan

Start A Membership Plan

Offering special referral deals and new patient offers a great way to attract new patients, but you may find that those new patients won’t stick around due to the cost.

As a result, a membership plan is another popular marketing strategy that more dental practices are trying out. 

Membership plans work great for businesses such as gyms or grocery stores, but they also work for dental practices.

They encourage your patients to stick around and keep returning to your practice. This way, they can benefit from additional discounts while your practice also benefits from a long-time loyal customer. 

To make a membership plan work for a dental practice, you can offer certain treatments for free under a paid membership plan.

This means that instead of your patients paying individually, they can access two free check-ups, two free x-rays, two free cleanings, and an additional discount for any additional treatments or appointments.

You can take it one step forward and offer individual membership plans for children or families, tailoring the services to suit each situation. 

Not only can this membership offer be your unique selling proposition, but you can use it to highlight your practice’s values and brand.

Do you care about families and want to promote healthy mouths? Do you want to make dental care affordable and accessible to everyone in different financial situations? Do you want to offer your patients the best deal possible to help fight against growing health costs? 

Offering membership plans can help with all of this and can greatly help your patients – which can help draw more new patients in! 

Expand Your Services 

If you find that your dental practice is growing stagnant, then it’s time to try and expand your services.

This method will help you reach out to more new patients, as it could be that you were previously limiting yourself regarding your marketing and services. 

Having a unique selling proposition is a great marketing method to use. Still, dental practices can sometimes take it too far and become to niche, which means that a large chunk of the target market feels that the business is irrelevant to their needs. 

If this sounds like an issue, you might have, expanding your services to meet the needs of more potential patients is the step you want to take. 

Try researching your target market to see what needs they need to meet and what you can offer.

For example, some will want a family dentist that they can bring the whole family to so you can extend your services to make your practice more child-friendly, perhaps with a small play area or incentives to help calm children during treatment.

Others may want to try new, experimental types of treatment with new technology. In contrast, others may want a dental practice adapted to help those with serious anxiety issues related to the dentist. 

This is why researching your market is so important, as it helps your practice meet the needs of your patients. Discover what they want and need through surveys, research, and reviews.

You don’t need to stretch yourself too thin with too many treatment options, but perhaps a bit more can help widen your target market to attract more patients. 

Solve Patient Problems 

Speaking of market research, finding out what problems your patients face when getting dental care can help you find the right kind of services to offer.

If patients are facing a huge hurdle to finding the kind of care they need, you can attract a new wave of grateful patients just by offering the solution. 

Some common problems patients face are related to costs; others face anxiety issues or mobility issues that restrict their ability to meet their dentists face to face. Others may not be able to attend your practice during regular opening hours due to prior commitments like work or childcare. 

So, if you offer solutions to these problems, you can attract more patients than you already do.

Simply offering 24-hour care where patients can drop in if they have a dental emergency (kind of like a dental ER) or a helpline where they can get advice or book an appointment ready for the moment your practice opens – these solutions will solve one of the main three key issues facing dental patients! 

As for costs, we have already covered some solutions, including discounts and membership plans.

However, simply offering a flexible payment plan where patients can pay off their treatments in smaller payments over a longer period can also be a huge help.

Taking credit card payments, discounts for those patients who pay upfront, or even partnering with other financing companies to help ease the burden of payments can all benefit your patients and ensure that everyone can afford to visit their dentist. 

Teledentistry is also on the rise, allowing patients to access dental care virtually over messages and video calls.

This can save your practice and patients time if they want to visit your practice over a false alarm or minor concern, so offering this solution can help solve many problems!

This solution can also tie in with the issue of offering around-the-clock care and guidance, so your patients have somewhere to go no matter the emergency.

As you can see, finding out what problems and hurdles your patients are facing can help you find unique services that act as a solution to these problems.

This can be your business’s unique selling proposition and help your patients access dental care! 

Team Up With Other Businesses

Our final marketing method for you and your dental practice to try out involves a bit of teamwork. 

Sometimes, two heads are better than one and businesses will team up to help market each other’s businesses.

Your dental practice can also use this method to its advantage by offering referrals to other types of dental practices that offer different services to yours.

This will help turn your competitors into team members in which you can refer patients to each other to provide them with the best care. 

This means that your dental practice can refer to other practices, such as surgeons and orthodontists (as long as your practice does not offer these treatments).

This will help improve your brand and build trust between your patients and your practice.

They will view this as a super professional move as it suggests that your practice holds their health and comfort in high regard – even referring them to someone more experienced with their issues. 

In turn, these other businesses can also point the way for their patients to your practice, where they can access even more high-quality treatments. 

You could also team up with other healthcare businesses, such as opticians. After all, if your patients care about their eye health, they will probably also care about their dental health.

You may even be able to team up with a local candy store, as sugar can cause some serious dental issues! 

So, check out what other businesses are in your local area and approach them to try a marketing strategy that will benefit both businesses and ensure your patients receive the best treatments possible. 

Final Thoughts 

As you can see, you can use many different marketing techniques and strategies to attract new patients to your dental practice.

This means that no matter your situation – whether your business is shrinking or stagnant, brand new or well established – you can always use different methods to continue building your business and expanding your patient base. 

If you are searching for inspiration when it comes to marketing strategies you can use for a dental practice, then feel free to return to this in-depth guide for inspiration.

There are various methods to try for both online and in-person marketing, using various tools to your advantage. 

So, look at the options above to find the best marketing method for your dental practice to attract many new patients. Good luck!