10 Marketing Ideas To Improve Your Dental Practice’s Exposure

Marketing strategies are so important when you want to generate exposure and income for your business. 

Having a good marketing strategy for your dental practice, in particular, can seem like a bit of a challenge, especially if you don’t have any ideas on how you can do it. 

Luckily though, there are plenty of ideas and strategies out there that work specifically well for dentists, and we’ve put together a list of ten marketing ideas that you should definitely utilize. So let’s jump right in! 

1. Update Your Website

Before you do anything else, you need to make sure that your website is completely up to date. When patients or customers of any business want to look into the business themselves, one of the first things they will do is check out the website. 

If you’ve had your website for quite some time, there is a good chance that it looks quite dated. The older the website looks, the more likely that your potential patients will think the practice itself is outdated too. 

When your website looks modern and with the times, it lets any patients know that your practice is with the times too.

Put yourself in the shoes of your patients: are you more likely to trust a dental practice that has an old, outdated website, or one that is newer, and modern? 

It might seem strange that this is even an issue in the first place, but the internet moves and changes so quickly.

A lot of this way of thinking has to do with the popularity of social media. Social media is always updating and making sure it is staying on trend, so you want to put the same attention into your practice’s website. 

One of the biggest ways you can update your website that will actually be effective is to make sure that it is mobile responsive and friendly.

Most people will access your website from their smartphones rather than a computer, and there is nothing more frustrating than trying to access a website on your phone that has not been optimized for it. 

If your website isn’t mobile-friendly, you will lose out on potential customers and you could even get bad reviews for it. 

2. Know Your Target Audience

A lot of good marketing involves putting yourself in the shoes of your target audience. What sort of patients make up the majority at your practice?

Are they children, adults, or senior citizens? Are there more men than women who use your practice? You have to cover every base and then cater your brand and marketing strategies to that audience. 

An important thing you should know is that regardless of who your target audience is, about 90% of women actually take care of and make all the family health decisions, so it’s in your best interest to cater your marketing strategy to these women. 

It’s also important that you make sure that you provide all the relevant information that your target audience is looking for as well. It can be hard to put yourself in the shoes of your audience, but the more time you spend working it out, the better your marketing will be. 

3. Be Active On Your Social Media Accounts

This one can be quite time-consuming, but it is also one of the most effective methods on this list. Platforms such as Facebook, Instagram, and YouTube are incredibly useful when you’re trying to build a reliable brand and stay connected with your target audience. 

One of the great things about social media is that it allows you to set up marketing campaigns so some of your posts can actually reach people who are not already following you. You do have to pay for these marketing campaigns, but in the long run, it’s completely worth it. 

When you’re regularly active on your social media accounts, it also helps to build relationships and trust with your patients. If they can see that you are taking the time to actually keep your pages updated and you’re interacting with them, they are more likely to use your practice. 

When you stop being active on your social media accounts, you run the risk of losing patients. If you stop updating any information on your accounts, you also run the risk of being unreliable and ruining your reputation and brand. 

If managing social media is a bit too overwhelming for you personally, you can divide the responsibility among other employees at or practice or even outsource a dedicated social media worker to manage it for you. 

4. Text Message Appointments

When utilized properly, this method is extremely effective without being too invasive or annoying to your patients. 

Most people already have their doctor’s or dentist’s numbers saved onto their phone, so if you send them a text message the day before their appointment or one after their appointment to remind them to schedule an appointment when they need one can keep your relationship with them really positive. 

You only need to do this once in a while though, so don’t send them a text every day or week! Just keeping them informed when they need to be will show them that you actually care about their well-being and you want to keep them in the loop, which will encourage them to stay on with your practice. 

5. Utilize and Track Your Reviews

You might think that reviews won’t help, but you’d be surprised at how helpful they actually are! 

If someone is checking out your dental practice online, more often than not, they will be reading the reviews.

If your dental practice has bad reviews, you will lose out on potential new patients, but if you have generally positive reviews, people are more likely to trust you. 

It’s important for you to track and monitor your reviews as well to make sure there are no trolls or spam bots leaving negative reviews that will ultimately sour your reputation for no reason. 

6. Patient Testimonials

You have to make sure you have your patient’s permission for this method, but once you do, you should definitely use it. 

Patient testimonials are great because they give potential new patients an opinion about your practice from other patients, so they are more likely to trust them because they are regular people just like them. 

You can take excerpts of existing reviews and use them as testimonials or you can ask some of your patients if they’d be willing to write a few kind words about your practice. You can even get video testimonials if your patients are willing! 

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7. Email Marketing

Email marketing is great because it isn’t invasive, and your patients can personally opt in or out of it. 

You can offer a sort of email marketing that’s a bit like a newsletter.

You can include appointment reminders, oral health tips, office news, or anything else along these lines in a smartly presented email. Don’t forget to include graphics and images to break up the text and make it a bit more fun! 

When you stay relevant in your patient’s minds, you’re more likely to see an increase in business. 

8. Study Your Competitors

To work out what the best marketing strategy is for your dental practice, you really need to study how your competitors do it.

If you study the methods your competitors use, you will be able to see what sort of content patients are engaging with and if your competitors are offering discounts or promotions, see if you have the budget to beat them! 

All businesses need to outshine their competitors if they want to be successful. If you offer the same incentives as your competitors but it doesn’t beat them, you won’t get any new patients. 

9. Online Appointment Scheduling

Trying to get a doctor’s or dentist’s appointment by phone can be extremely stressful and frustrating. Patients usually have to ring at specific times of the day and if you’re working a 9 to 5 job, that can prove to make it even harder to get one. 

If you want to keep your patients happy and potentially get new patients, then you should definitely offer them the ability to book and schedule appointments online, at any time of the day. 

People absolutely love the ease of access and convenience and by offering 24/7 online appointments, you’re definitely ticking those boxes.

You also have the chance of your patients recommending your practice to their friends, especially if their friend’s dental practice doesn’t offer this online appointment scheduling. 

10. Work On Your Local SEO

One of the biggest ways you can optimize your marketing strategies and open your dental practice up to better exposure is by using Local SEO. 

Local SEO is very similar to standard Search Engine Optimization, but it is specifically catered to boosting your positioning on the search engine results page for local searches. 

Examples of local SEO searches include “dentists near me” or “dentists in Orlando”. If you have good local SEO, you will appear much higher in the results when these keywords are being typed in. 

Working on your Local SEO is incredibly important. You want to be as high on the search engine results as possible. Most people don’t bother looking past the first three or four results, let alone the first page! So keep that in mind when you’re trying to improve your exposure. 


Marketing strategies can be a pain, especially when you don’t really know where to start, and it can be quite expensive to get marketing specialists in to do it for you. 

If you utilize the strategies and ideas we have provided here, you will see that your dental practice’s exposure will dramatically improve.

It can take a little bit of time for these methods to actually work, but if you’re patient and do your research, you will see better results eventually! 

If the workload seems a bit daunting, don’t be afraid to ask other employees in your practice for help! A team of people working on marketing is better than having to stress about it by yourself.

If you implement help from other employees, you might come up with better ideas!