How To Successfully Plan Your Marketing In Six Steps

How To Successfully Plan Your Marketing In Six Steps

Setting up your dental practice requires a lot of work, and one of the biggest tasks is marketing your new practice!

How To Successfully Plan Your Marketing In Six Steps

However, not all dental practices are prepared for the amount of work that comes with marketing, but luckily, that’s where we come in. Here is a simple marketing plan that you can use to boost your practice’s success.

Check out our six-step marketing plan below to inspire your own and put it into effect!

Why Marketing Is Important

Marketing is an often overlooked part of running any business, let alone running a dental practice.

However, it is still a vital area that needs to be handled properly because it plays such a huge role in guaranteeing your business’s success (or failure).

Marketing is linked to advertising; without either, no one will be able to find your practice and be tempted to sign up to enjoy your services and treatments.

This will result in no way for your practice to make any revenue, so you must market your dental practice as much as possible.

But how?

If you are stuck thinking about what you should do when marketing your practice, here is a simple six-step marketing plan you can use as a basis for your own.

Check it out below and make any adjustments you feel fit.

Our Six-Step Marketing Plan

Our Six Step Marketing Plan

This six-step marketing plan is to be used as a guide toward starting your marketing plan for your health business.

It works great for dental practices and other healthcare clinics and businesses, so check it out and follow the steps to start marketing your practice.

Research Your Target Market

When thinking about marketing your practice, the first place to start is to define and research your target market.

Your target market is the people you will aim to sell your services and treatments to. They are defined by factors including location, demographics (this means their age, sex, and more), and lifestyles.

One mistake practices can make trying to market their practice to everybody and thus casting a net too wide to capture long-term patients.

As a result, you should try to narrow your market down to a niche so you can target them specifically with your marketing.

Most dental practices aim for families (specifically mothers) as they are responsible for making appointments for the sake of their partners and offspring. Children and teenagers can suffer many issues and changes as they grow and develop.

However, this does not mean you have to target the same market. Research who will benefit from your services and then research what they look for in a dental practice.

Make A Manifesto For Your Practice

Now you know what audience you will be targeting, it’s time to think about what you want to do with your business yourself.

Write out a ‘manifesto’ that includes all of your business objectives and goals for your dental practice.

Are you most concerned with making a profit, or do you want to create a great reputation for your business? Do you plan on making a brand at all?

This manifesto will help you set goals that your practice can work towards. Set around two to four goals and keep them realistic. This way, you will be less likely to be disappointed if you miss the mark.

Use The SWOT Method

The SWOT method is a technique businesses use to evaluate their situation. It’s a super important part of a marketing plan as it helps you identify your practice’s strengths and weaknesses.

Not only that, but you also need to assess any opportunities and threats to your business. Opportunities refer to ways to market your business in your local area to boost your business.

These can be used as ‘advantages’ your practice has over competitors – such as access to a nearby parking lot, offering lower prices, highly qualified staff, and more.

As for threats, this relates to your local competitors but also risks to security, patient dissatisfaction, and internal arguments between staff – anything that threatens your practice’s success.

Once this is done, you can analyze your practice’s situation and identify the things you can push in your advertising.

Research Marketing Strategies

Now that you know what you want to market and to who, it’s time to think about how.

You can use many different strategies to reach your target market. Because each strategy has pros and cons, you need to consider which works best for each goal you want to achieve.

For example, setting up a social media account is a great way to build a close relationship with patients, which can help boost your practice’s reputation.

You should think of one marketing strategy to try for each of the goals in your manifesto, this will help you create the beginnings of a roadmap to success!

Set Out Your Budget

Once you have come up with all the strategies you want to try out, it’s time to set up a budget for these marketing strategies.

Some are more costly than others, so you must compare an average cost to the amount of money you can afford to spend on your marketing.

How much you can spend on marketing comes down to many factors, such as where the money comes from and how much you want to keep for other emergencies. This step is super important to stop your business from falling into bankruptcy.

Work out how much you want to spend on marketing and divide it to try and cover all the strategies you want to try.

Try And Test

The final step in this plan is to do it! You will know by now what you want to do, if you can afford to do it and who to target with what, so it’s just a matter of carrying out your marketing strategies and reviewing its performance.

This way, you can determine whether the strategy was a success. If it was, you could monitor its performance to see if it needs adjusting in the future to maintain patients rather than attract new ones.

On the other hand, if your strategy was not as successful as you hoped, you can see where it went wrong and make improvements.

Final Thoughts

So, that was our recommended six-step marketing plan to begin marketing your dental practice!

It is only meant to serve as a basic basis for all businesses to follow, but it covers all the necessary steps you need to take – such as researching your target market and setting a budget.

So, try out the above plan so you can start strong when it comes to marketing your brand-new dental practice. Adjust the steps as you see fit, and try the plan!

Then, hopefully, you will soon start to see your business grow and thrive, all thanks to your amazing marketing plan! Good luck!