How To Stand Out From Other Dentists In Your Area Using USP

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When you’re running a dental practice, it can be quite hard to find ways to stand out. Dental practices are pretty much all the same because they offer the same thing. So how do you stand out?

The best way you can dominate and stand out in the dental market is to develop a Unique Selling Proposition (USP) that will attract more patients.

This article will cover exactly what a Unique Selling Proposition is and how you can create one for your own dental practice. 

What Is A Unique Selling Proposition?

So what is a Unique Selling Proposition (USP)? Well, it’s something niche that separates you from your competitors. 

When you have a good, Unique Selling Proposition, it makes you stand out from your competitors and it’s what makes more customers or patients choose you over others.

This can even mean if your USP is really good, you will have patients choosing your dental practice over one that is actually closer to their location. 

Your USP could be a certain aesthetic, selling point, or anything similar that will make it stand out from other dental practices in the area.

Whatever your Unique Selling Proposition is, you have to make sure that you always stick by it and implement it into your dental practice at all times. 

If you lead with an excellent, Unique Selling Point but then you don’t actually follow through with it, it can damage your reputation and you could potentially lose a lot of your patients. 

How To Find Your Own USP

How To Find Your Own USP

Finding your own USP isn’t an easy task by any means, but there are a few things you can do to work out what it is: 

  1. Firstly, you want to ensure that it is personal to you and your dental practice. Implement your morals, passions, and personality into your USP and make sure that it translates to your patients. You do want to let your personality and the personality of your dental practice shine in your USP.
  2. You want to utilize the opportunity to intersect ideas when working out what your USP is. Sometimes merging two ideas into one is all you need to generate your USP. It might seem absurd to merge a dentist and a shoe store, for example, but if you can find a way to creatively and logically implement it, this hybrid idea might be all you need to stand out.
  3. Another thing that you will want to consider is narrowing your market segment. Some dentists are more focused on children and young people rather than everyone, which makes it much easier to market. If you can cater to a particular demographic, this can sometimes be all you need to generate a good USP. You just have to ensure there are enough people in that demographic so it is sustainable.
  4. If you have expertise in a certain area of dentistry, you can even use that as your USP. Some dentists focus on specific dental procedures, including cosmetic dentistry, which sets them apart from others. If you have a particular skill or area of expertise, you should brainstorm how you can make it your Unique Selling Proposition. 

Pain Points And How To Solve Them

A great way to create a USP is to determine your patients’ pain points and how you can solve them. A pain point is something that is causing your patient stress or friction.

One of the biggest pain points for dental patients is their fear of going to the dentist. 

If you can solve your patient’s pain points, you can use that as your USP. The more popular the pain point, the more likely you are to get more patients, especially if it’s a pain point that other dental practices can’t solve. 

If you go down this route, you will have to utilize marketing strategies to get the word out about your USP, but there are plenty of online guides already existing to help you with getting better engagement for your dental practice. 


Working out your own Unique Selling Point can be quite a headache, especially if you are unsure of what is unique about yourself and your dental practice. 

It can help to brainstorm, and if you have a team working with you, get their opinion and see if they have any ideas. Objective opinions and fresh eyes and minds can help you see things you may have initially overlooked. 

Once you have found your Unique Selling Point, it is up to you to market it. With a great USP and a great marketing strategy, you will be able to gain lots of new patients in absolutely no time at all!