How To Make A Landing Page For Your Dental Google Ads

How To Make A Landing Page For Your Dental Google Ads

Google Ads is a great way to get your dental practice’s name out there and to find new patients to sign up for your practice.

They’re great because they allow you to include a URL link to your practice’s website, but many practices benefit from using a landing page to go with it.

How To Make A Landing Page For Your Dental Google Ads

But what is a landing page, and how can you design a good one to benefit your dental business? 

If you want to try out using a landing page for your Google Ad campaign, then this is the place for you. We will be looking at landing pages, what they are and how they work, and how you can make a well-designed landing page for your Google Ad.

Check out the below advice and see how a landing page can benefit you and your practice! 

What Is A Landing Page? 

First up, let’s ensure we’re all on the same page regarding landing pages. 

A landing page is a name given to the standalone web page designed to be a part of a marketing/advertising campaign.

This means that whenever your visitor clicks on the link to your website, they are greeted by a specific page designed for them.

The reason for the name ‘landing page’ is because it is the page where the visitor literally ‘lands’ on your website. 

Landing pages are used for various websites for different businesses, meaning that you too can utilize this tool for your dental practice’s website, but what do they do? 

Landing pages are designed to increase conversion rates and help turn more visitors into paying patients.

They differ from home pages as a landing page usually only contains one link, allowing visitors to take in the information on the page visually.

Home pages, on the other hand, feature tons of links that your visitors will be tempted to click on – taking them away from the page without truly taking in everything that’s there! 

So, landing pages help turn visitors into patients by increasing your conversion rates. 

Not only that, but you can make multiple landing pages and use different landing pages for different ads. For example, suppose you have a Google Ad that advertises your teeth whitening service. In that case, you can use the URL link to take the visitor to a landing page concentrating on your teeth whitening services.

On the other hand, you can have another ad on a social media post talking about your dental side blog – then you can link to a landing page for your blog! 

Although making multiple landing pages can take time and effort, it all pays off. Statistics show that landing pages can increase your visitor-to-customer conversions by 300%!

So, landing pages are super useful and important for you to take advantage of! 

Google Ad Quality Scores: How Landing Pages Help

Landing pages are also very important when setting up your Google Ad for your dental practice. If you weren’t already aware, Google uses a specific measurement system for its ads called the Google Ads Quality Score.

This system decides which ads get the prime position at the top of the search results page and all businesses want their websites in that prime spot. 

A landing page can also help improve your Google Ads Quality Score because Google takes into account the quality of your landing page (if you use one at all!) along with your click-through rate and the ranking of your keywords in terms of relativity to the search query.

This means that using a landing page can seriously help improve your Quality Score so your practice’s ad can be found at the top of search results pages if they are high quality. 

So, how do you make a high-quality landing page that meets Google’s high standards? 

Google has a few standards you have to meet, such as the quality of the content included on the landing page, how well it appeals to new patients, and how easy it is to navigate to improve users’ experience.

The reason is that Google has a reputation to uphold, and if it recommends poorly usable websites with non-relevant information, people will soon look elsewhere for help. 

Google requires landing pages to maintain the same target audience, meaning that you don’t suddenly switch gears in terms of content going from the Google Ad to the landing page, plus it needs to be relevant.

Keywords, prices, and headings should carry over from your Google Ad, so use what you have written in the description as a springboard into what you should be covering. 

Then, of course, it must be easy to read and use. This includes a clutter-free layout, limited links to other pages, and a balance between visual and written media while staying relevant and informative. 

Once your landing page has all of this, Google will give your landing page the thumbs up and increase your Google Ads Quality Score and your dental practice’s ad will start to climb up the Google results in pages. 

What To Add To Your Dental Practice’s Landing Page

What To Add To Your Dental Practice’s Landing Page

Regarding content, what you include on your landing page comes down to the ad you are linking to.

Despite this, there are some features you absolutely must include on all landing pages, but what are these features? 

Here we will go through all the features and elements you need to include on all your landing pages.

Use the information below as a checklist to ensure your landing pages have everything they need to impress your potential new patients (and impress Google!). 

A Headline

This feature may be a no-brainer, but it’s important to ensure that the headline you include is the same or expands upon the title you used in your Google Ad.

The headings businesses use in their Google ads are usually restricted due to the limited amount of characters you can use, but you are free to use as many words as you like for the headline of your landing page. 

This means you can turn that short, snappy headline into something with a little more detail and fewer grammatical errors.

You can even add subheadings to help neatly split up paragraphs of information, helping to make the landing page easy to read! 

Your Dental Practice’s Logo

Near the headline should be your dental practice’s logo. This part is important to include because it helps make your brand easily identifiable and lets your patients know they selected the right link. 

Make sure that the logo is easily visible and noticeable, and you will be one step closer to setting up a well-known brand with your dental practice. 

Certificates, Organizations, Or Trusted Symbols

If your practice has any amazing awards, certificates or qualifications, then you should try and convey this using easily identifiable symbols and ‘badges’. This includes symbols such as green ticks, gold stars, and more. 

The best trust symbols are the logos of important health and safety inspections. This will prove to your patients at a glance that your practice is qualified and approved by various organizations, and this will help new patients trust in your expertise. 

Relevant Images 

Images should make up a fair amount of your landing page as they help make it appealing to visitors and Google.

Not only does it help declutter your landing page of tons of boring text, but they also help convey the theme and personality of your brand. 

Dental practices typically use images of smiling patients with dazzling white teeth to message potential patients that if they sign up for your practice, they will soon have a fantastic smile, just like the people in the image. 

You can include images relevant to your landing page, toothbrushes, dentist chairs, braces, or any iconography that suits your dental practice.

However, you should avoid any images that may come across as irrelevant, as not only will these confuse visitors, but Google will be more likely to lower your Quality Score. 

Informative Text

The whole reason why your visitors clicked on the URL link is to find out more information about the services in your ad!

So, you need to include enough information to help them make a decision – but not enough to completely clutter up your landing page. 

Using bullet points, short sentences, and small paragraphs, will all help summarize important information into bite-sized chunks that are easy to read and understand.

This will help visitors quickly determine if your practice and services are right for them. 

On the other hand, if you use too much text, visitors won’t bother reading everything and will look elsewhere! 

White Space

This feature may sound counterintuitive, but you need to leave space on your page to help make it easy to read and navigate.

So, don’t think you have to cram every inch of your landing page with images and text; you can leave white space to help give your visitors room to breathe. 

A Way To Sign Up

Once your visitors have read the information on your landing page and decided that your practice is the right one, they will look for the next step – a way to opt-in for treatment and sign up for your dental practice! 

This means you need to include an opt-in form or link to a sign-up page where your new patients can take the plunge for the treatment they are after.

If not, you won’t be able to convert those visitors into patients – so don’t miss out due to a straightforward mistake! 

Conclusion

And that’s how you make a remarkable landing page for your dental practice! This way, you can improve your ranking on Google search results and convert more visitors into paying patients!

Check out the above advice, try it out and reap the rewards soon! Good luck!