5 Great Orthodontic Marketing Ideas To Get More Patients

There’s so much you need to do to ensure your orthodontic practice runs as efficiently as possible.

From handling all your appointments to supporting your staff, tasks can quickly become a juggling act and it might mean that the marketing of your practice is beginning to suffer. 

But in this day and age, you need to be active on social media and you need a good marketing strategy or idea in order to stand out from your competitors.

If you want to create a better marketing strategy for your orthodontic practice but are unsure where to start, we’ve got you covered. 

5 Great Orthodontic Marketing Ideas To Get More Patients

This list is a great starting point for your orthodontic marketing. If you are committed to getting more patients and standing out, then all you need to do is take these ideas and make them fit in with your practice. 

You will have to exercise patience as well. Marketing takes time, and unless you go viral, you will have to wait a few weeks before you start to see any positive results. But we promise that sticking it out and being committed is 100% worth it! 

1. Optimize Your Local SEO & Keywords

Above everything else, because your orthodontic practice is going to be in a physical, fixed location, you need to focus heavily on your local area. 

There are plenty of ways you can do this though, with one of the most important ways being Local Search Engine Optimization and Local Keywords. 

Local SEO is extremely similar to standard SEO, but it focuses more on the actual area the search engine queries are targeting. The same goes for Local Keywords.

When someone is looking for a local orthodontist, they will usually go straight to Google and type in queries like “orthodontists in Chicago” or “orthodontists near me” these are examples of queries that fall in the Local SEO and Local Keyword brackets. 

If you optimize the keywords on your social media pages, website, and any other online platforms, you will have a much higher chance of appearing higher on the search engines when local SEO comes into play. 

Remember, most people don’t look past the first 3 or 4 search results, and people rarely go beyond the first results page, so it’s in your best interest to optimize your local SEO & keywords.

The more people that see your orthodontist practice online, the more likely it is that you’ll get more patients.

2. Ask For Feedback

You’d be surprised how much feedback will impact your orthodontic practice. There are a few ways you can ask for feedback from your patients that will help in your marketing strategy. 

You can set up an automated text that will be sent to your patients whenever they have an upcoming appointment.

This will remind them of their appointment and is especially helpful if they book it months in advance, as they may have forgotten about it. 

Another thing you can do in terms of texting is sending messages after your patients have completed their appointment, asking them for feedback.

You can also ask them to leave a review on your website or Google Business Page.

If you’d rather not use text messages, you can alternatively use email. Both are non-invasive ways you can ask people to review your service. 

5 Great Orthodontic Marketing Ideas To Get More Patients (1)

The more reviews you have, the better your orthodontist practice’s reputation and reach. You also need to monitor your reviews and ensure you respond to them, especially the negative ones. 

If you can, respond to the negative reviews and offer solutions or suggestions.

If you bring solutions to these negative reviews, this shows potential new patients that you care about patient satisfaction and are actively involved in your practice’s community. 

3. Create Relevant Content

Another way you can get more patients is by creating unique and personalized content for your social media pages.

You must keep this content relevant to your practice and business while being fun, engaging, and informative. 

Blog posts, videos, call-to-action posts, and even free downloads are great ways you can share effective and relevant content with your patients and even potential new ones. 

If you have a YouTube channel, you should consider making informational videos and Q&As to give potential patients any information they might need that is relevant to having braces.

Some good examples of videos you can make are “5 Foods You Should Avoid When You Have Braces” and “How To Look After Your Braces”. 

When you share the right information to your social media platforms, it shows your patients and any new ones that you are up-to-date, active, and completely “in the know” about your field.

People trust up-to-date brands and know what they are talking about; this is absolutely no exception to orthodontic practices. 

Providing relevant information in a fun, creative, and engaging way can help bring new patients to your practice.

Creating this relevant content also helps to give potential patients a “feel” for your practice, and the more familiar they feel with it, the more likely they are to choose your practice over another one. 

4. Incorporate Ways To Make Orthodontic Treatment Fun

For many people, especially children, orthodontic trips can be quite stressful and not a very pleasant experience.

This is where you need to get creative. If you can make their trips a bit more enjoyable and less traumatic, this can vastly improve the amount of business you are accumulating. 

Making the experience fun for the patient will lessen their overall anxiety and help spread the fun reputation of your orthodontic practice to other people. 

Look at it from the potential patient’s perspective: if they are looking at your practice and they can see from word of mouth, reviews, and posts that people actually enjoy the experience, they are more likely to choose your practice over another one that seems scarier. 

You can do lots of things to make orthodontic trips fun for your patients. You can supply them with a goodie bag of some sort once their appointment is complete.

You can use funny props to take photos for your website. You can even incorporate external incentives, such as small gift vouchers that act as a reward for them turning up and being brave. 

Get creative in the ways you make these appointments fun. The more creative and fun the experience is for the patient, the better it will reflect on your practice and you will generate more patients with ease. 

5. Create And Build Relationships With Local Dentists

And finally, if you haven’t built up relationships with dentists in your area, you should definitely start today. Dentists need orthodontists and orthodontists need dentists.

Not only will building these relationships help you, but they will also help them too. 

If you build a good relationship with some local dental practices, they are more likely to refer your practice to their patients.

If their patients really trust them, this almost guarantees that if they recommend your practice, the patients will come to you. 

You can connect with dentists in a few different ways. The most obvious way is to connect with them via social media and/or email.

Don’t be afraid to reach out professionally and see if you can come to some form of arrangement. 

If you already have some dentists on board, send them thank-you notes and messages for sending patients your way.

Recommend these dentists to your patients too. Remember, you want the help of these dentists, but you have to be willing to help them in return for the relationship to work truly. 

If you want to take these relationships even further, see if you can arrange a monthly in-person meeting with them.

It can be in a formal setting, but it can also be somewhere a bit more relaxed, such as a coffee shop.

You can spend this time getting to know each other professionally and you can brainstorm together to see how you can both help each other in generating new patients. 

If you can find them, try and find networking events that are specifically catered to dental and orthodontic practices.

You never know who you might meet that will help you generate more patients. 

Networking is great for marketing as well because you can post about each other on your websites and social media, which will give you more exposure to potential patients.

If a respected dentist is talking about you on their page in a positive manner, you are much more likely to gain new patients. 

Benefits Of Good Orthodontic Marketing

Going a little bit more into online reviews, you must know just how important they can be towards your practice’s online exposure.

5 Great Orthodontic Marketing Ideas To Get More Patients

When you have a multitude of good reviews, it can drastically improve your SEO ranking on search engines.

Over 90% of potential patients will do research online before they actually commit to their orthodontic practice, so the higher you appear in the search results, the more likely people are to see your content.

If they find lots of good reviews about your practice, and lots of solutions to any negative reviews, this will also generate more trust from them. 

You want potential patients to feel comfortable with your practice and above everything else, you want them to trust you. You want them to believe that your orthodontic practice is the best around. 

If your marketing strategies are exceptionally good, you can even generate patients who aren’t local at all. Lots of people are more willing to travel further if they know they are guaranteed fantastic service.

The more your patients trust you, the more they are willing to do to come to you. 

Creating Content That Provides Value

Regardless of how you go about your marketing strategy, you have to make sure that all of your content is providing value to your patients and to your practice. 

Now the piece of content you share needs to be informational and educational. One of the things you also want to focus on is your patients’ well-being.

If you can show that you care about the well-being of your patients on your social media pages and website, it will garner even more trust from potential new patients. 

You should also make sure you’re producing content that shows how united your actual team is.

If you promote a healthy and strong working environment in which all your team members get along and are motivated, it takes that trust even further.

Show that you and your whole team are incredibly welcoming to patients and want them to be a part of your practice’s family. 

People love to feel like they are welcome and belong, so if you can authentically promote that, this adds even more value to the content you’re sharing and helps to invite more people to join your practice. 


With a good orthodontic marketing strategy, you are guaranteed to generate new patients for your practice. 

It can be a lot of work to keep up with your social media and website, but you can divide up that responsibility with your fellow team members, or if you have the money, you can hire a marketing specialist to join your team. 

Get creative and be patient as you build your marketing strategy, and you’ll see results in no time!