Choosing The Right Keywords For Dental Marketing

Choosing The Right Keywords For Dental Marketing

When trying to attract new patients to your dental practice, it can be quite hard to work out where to begin, but sorting out your marketing is a great place to start.

Choosing The Right Keywords For Dental Marketing

When it comes to dental marketing, you must work on your SEO and, more specifically, your keywords. But what is SEO, and what are keywords?

And how do you go about finding the right keywords that will attract new patients? 

If you’re at a loss, then you’ve come to the right place. In this article, we’ll be going over exactly what keywords are and everything you need to know about finding the right ones for your business. So let’s dive in. 

What Are Keywords?

So, before we get into how you choose the right keywords, what exactly are keywords in the first place? 

Keywords, also known as “SEO keywords,” “keyphrases,” or “search queries”, are words and phrases that people type into search engines when they are looking for information about a specific topic. 

In SEO, keywords rank web pages and websites on the search engine results pages. Have you ever wondered how you appear on the first page of Google search results?

Well, the answer is you have good keywords and good SEO! 

Keywords can be practically anything. Some examples of dental-related keywords include: 

  • Dentist
  • Emergency Dentist
  • Family Dentistry
  • Dentist Near Me

There are hundreds of dental-related keywords, though these are just a few popular ones. 

Because you’re running a dental practice, you’re going to want to look into local keywords more than standard keywords, but we’ll be getting into local keywords a little bit later. 

When you have the right keywords on your social media pages and website, you will naturally start to rank higher in the search engine results. 

What Is SEO?

It’s also important that you know what SEO is. SEO stands for Search Engine Optimization. It is used for improving the visibility of your web pages through search engines.

The better Search Engine Optimization you have, the better the visibility on your web pages will be.

When your visibility is really good, it will ensure that more people will see your web pages, and you’re more likely to get new patients. 

Keywords go hand in hand with SEO because the search engines look for these keywords to know where to rank your web pages.

The better your keywords, the better your ranking on the search engine results. 

Why Are Keywords Important For Dental SEO? 

So now we’ve gone over what keywords and SEO are and why they are important for your dental SEO.

The way keywords work has changed a bit over the years.

Before Google changed its algorithm, you could just stuff your web pages full of keywords and rank pretty high, but the experience wasn’t great for the user. This was known as “keyword stuffing”. 

In this day and age, the algorithm at Google has become a lot more sophisticated. Hence, keyword distribution is a lot tidier now and it doesn’t overwhelm users who are visiting the page.

Their algorithm scans the web pages to make sure any keywords are relevant enough to appear higher on the search results. 

Keyword stuffing isn’t possible anymore, thanks to Google’s consistent updates. If you try to keyword stuff now, you will receive penalties from Google for it.

When you receive penalties, it will drastically affect your overall ranking. 

So when it comes to your own web page’s keywords, you need to make sure that they are relevant and to the point, and you need to make sure that they aren’t just stuffed all over the place.

You have to be tactical and apply logic to where you are putting your keywords if you want to rank higher. 

The best type of keywords for dental practices is usually location-specific keywords of high quality. We’ll be going into more detail about Local Keywords in the next section. 

The Types Of Keywords That Are Essential For Dental SEO

If you’re trying to determine what keywords are essential for good dental SEO, this is the section you need to pay the most attention to. 

While you should keep your keywords varied, it is important to focus mainly on location-based keywords (aka Local SEO) and service-related keywords.

Choosing The Right Keywords For Dental Marketing (1)

These are the two types of keywords that are going to generate the most traffic and best results for your dental practice.

1. Local Keywords/Location Based Keywords

First, look at location-based keywords, also known as Local Keywords. By this point, you’re probably dying to know what on earth Local Keywords are. 

Local Keywords are keywords that focus on being ranked in local searches. When you have good Local Keywords, your web pages will appear much higher on the local search results. 

Some examples of local keyword searches include: 

  • Dentist in Chicago
  • Dentist near me
  • Best dental clinic in Los Angeles

Any keywords along these lines will rank higher in the Local Keyword searches. You need to make sure that any local keywords you use are highly location-specific while also being relevant to your dental practice. 

You will find that most patients will search online for dental practices before they commit to one, and these sorts of keywords and queries will be what they search for.

You want to make sure that your dental practice ranks as high as possible in these local searches as possible. 

The vast majority of patients don’t want to travel any more than ten miles to a dental practice either.

If your dental practice is cemented firmly on the map within its radius, you are more likely to get more patients, especially if your local search ranking is high. 

2. Service-Related Keywords

The next type of keyword you need to focus on is service-related keywords.

These keywords focus on the actual services that you provide, and when they are optimized on your web pages, they will be easier to find in the search engine results. 

As you already know, dental practices offer many more services than just routine checkups. They offer teeth whitening services, dental implants, root canals, and many other services.

If you can cater your service-related keywords to these extra services and combine them with your Local Keywords, you are more likely to appear higher in the search engine results. 

Some examples of service-related keywords include: 

  • Cost of dental implants
  • Wisdom teeth removal
  • Emergency dentist
  • Teeth whitening treatments
  • Dental implants

If you want to take it a step further with your service-related keywords, you can combine them with your Local Keywords, which will help you rank higher in the search engine results.

Here are some examples of the combined service and local keyword queries: 

  • Wisdom teeth removal in Chicago
  • Best Dental practices in Washington
  • Root canal services near me
  • Best Dental clinic near Miami
  • Best orthodontist in Memphis

You will have to experiment a bit with the different combinations, but once you find the ones that work best for your site and the search engines, you will find that the traffic on your site will get better. 

Another thing you can do to find the best keywords for your web pages is to look at your competitors and what keywords they are using.

Whichever competitors appear higher in the search engines are the ones you want to pay the most attention to. 

Having An Ideal Keyword Strategy

For your web pages to rank higher in search engine results, you need to develop a fantastic keyword strategy.

You need the content on your web pages to be targeted to local and service-related keywords for your search engine rankings to be better. 

You need to know that any keywords that have the highest search volume are going to have the most competition.

Though you may be tempted to use these more popular keywords, you will want to use keywords with low to medium competition to appear higher on the search engine results. 

You will need to brainstorm and do a lot of research to determine the best keywords for your practice.

Look at your competitors’ web pages and even look at non-local dental practices’ web pages to get a feel for the sort of format and keywords you will need to use. 

Once you have a list of shortlisted keywords that you will use, you need to begin by taking action and implementing them on your web pages in the right way.

Incorporating your keywords into your website will play an incredibly important and crucial role in how well your web page ranks in the search results. 

Always use your most important keywords in the content on your website where you can, but make sure that their placements make sense.

Remember, “keyword stuffing” will drastically decrease the effectiveness of your search engine ranking, so don’t just throw them in for the sake of it. 

You can use all your desired keywords as long as you are logical about your approach. Once you’ve placed your most important keywords in your website content, you can sprinkle the rest throughout your web pages.

Another great tip you should know about is putting your keywords in the main headings of your content will greatly improve your SEO ranking. 

Other important places you need to put your keywords on your web pages include: 

  • Image Names
  • Image Captions
  • URLs
  • Meta Descriptions
  • Subheadings
  • Main Headings & Titles
  • Alternative tags for your images

Again, you may need to do a bit of experimenting with your keyword placements, but once you have worked it out, you will notice that your SEO ranking will improve. 

With a strong and consistent keyword strategy, you can be sure that your website and related dental marketing will benefit your practice. 

How And When Do Keywords Start Ranking? 

There is no official time frame for when keywords will start ranking on search engines. But, it is widely accepted that it will take around a year to start seeing results.

However, if you kept your web pages up to date and maintained, you can see ranking results within 3 to 4 months.

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SEO tactics are always changing and evolving, so there is a strong likelihood that you will have to change your keyword and SEO strategies every couple of months.

As long as the foundations of your marketing strategies are strong, you won’t have to worry about it too much. 

With an effective strategy, when it comes to changing up the SEO and keyword tactics, you’ll find that you don’t have to change too much. You’ll just need to adapt it a bit. 

Google, in particular, is always changing its algorithms.

They consistently update and refine them to make sure anyone using the search engine is getting all the relevant answers to their queries without having to worry about spam.

As Google is the most popular search engine, you will want to keep tabs on how Google responds to your SEO strategies. 

You can regularly check where you’re ranking on the search engine results by searching for your local and service-related keywords and phrase on Google Incognito.

Once you have typed in your query, you can check where on the search engine your web pages rank. If they are considerably high on the search engine results, your keywords and SEO are top quality. 

If your web pages are ranking considerably lower, or even just on the second page, you have some work to do to make your keywords and SEO rank higher in the future.

Make sure you are using keywords that aren’t as competitive and you’re placing them in the right places on your web pages, such as in meta descriptions or subheadings. 

You will very rarely rank high on your first attempt if you’ve never implemented SEO or keyword research into your marketing strategies before this is to be expected.

If there is lots of competition in your area and lots of dental practices, you have to find ways to stand out and shine brighter than the competition. 

Keep an eye on your search engine rankings and work on your keyword and SEO strategies to ensure they are of optimal quality. If you need to change up your strategy, don’t despair.

The internet is constantly changing and evolving, and you must keep up with it. 

Mistakes To Avoid Harm To Your Dental SEO

Of course, there are some common mistakes that people make when implementing their dental SEO marketing.

If you can avoid these mistakes, then you can guarantee your search engine rankings will be better. Let’s take a look at them now.

Keyword Stuffing

We’ve mentioned keyword stuffing already, but we’re mentioning it again because you must understand how much of an effect they have on your rankings. 

Placing too many keywords on your web pages is not good for SEO optimization.

Google can read the ridiculous amount of keywords as spam and then rank your web pages lower to compensate for this verdict. 

Too Generic And Board Level Keywords

Another thing you have to be careful of is if the keywords are too generic or broad, this will not help with your ranking at all. You need to ensure that most of your keywords are more specific. 

One of the best ways to work out what keywords you should use is to put yourself into the minds of your audience. What and how will they be searching for dental-related things?

What sort of language or sentence structures are they likely to use? 

These two examples are usually why your keyword rankings suffer.

You need to get to know your target audience and make sure the placements of your keywords make sense and are not just placed for the sake of it. 


Keyword research and implementation are essential to having a good marketing strategy, regardless of what industry you are marketing for. 

When your keywords are properly researched and optimized, you are more likely to appear higher on search engine results. This will generate far more traffic to your web pages, naturally increasing the likelihood of gaining new patients. 

Take all the tips and information we have provided for you here, do the relevant research, and experiment. You will soon learn what keywords work best for your web pages and dental marketing.